CES is one of the largest electronics shows in the world.
There are thousands of vendors showcasing thousands of products to huge masses of people and it’s easy for a product, or an entire booth, to disappear in all the excitement.
There were more than 20,000 products from 3,250 exhibitors at CES this year.
The World’s Largest Consumer Electronics Show covers more than 1.9 million square feet and is spread out over several convention halls, suites and hotels and covers more than 1.9 million square feet.
Which means that if you want people to notice your booth you have to do something a little special to get noticed.
From attractive girls to live music to free drinks, here are some of the ways that booths attempted to create an audience at CES 2013.
Give them some place to sit: CES covers close to 2 million square feet so just about everyone is looking for a nice a chair.
Or better yet, lay down: Serta provided some comfy beds at CES 2013.
Hire an attractive girl: Nothing says technology more than cleavage and tight shorts.
Or some exotic dancers: Scantily clad women dancing at your booth will definitely bring a crowd. Unfortunately, no one’s there to see the product.
Bonus points if you make her dress up in something ridiculous: When an attractive girl isn’t attention grabbing enough you can always dress them up in sparkly paint.
Or if it’s Miss Kentucky: SanDisk invited Miss Kentucky to their SSD swapping competition.
Give demonstrations: Tiffen’s steadicam demonstration kept people lining up at CES.
Let Them Dance: Spec made sure people were having fun at their booth.
Hold a contest: The United States Postal Service invited people to play in a free throw contest.
Hire an Elvis impersonator: USPS also hired an Elvis impersonator.
Have a raffle
Use dancing robots: MRobo put on a show at CES.
Hire a DJ
Let them play pinball: Gamemaster’s pinball machines were in high demand at CES 2013
Put on a show: HiSense drew in the crowd with acrobatics, tap dancing, and didgeridoos.
Let the product speak for itself: MakerBot had it’s machines working constantly during to draw in big crowds.
You can get more stories from 2013 CES here.