Awkward situations happen to the best of us, and sometimes they appear completely uncalled-for. When the Stamford Advocate ran an advertisement for a gun show alongside the headline for the new school opening for Newtown’s students, it may not have been intentional, but it certainly raised some eyebrows. It even earned a public apology as seen on stamfordadvocate.com.
On Thursday, Connecticut newspaper the Stamford Advocate ran a large gun ad for this weekend’s East Coast Fine Arms Show on the same page as the back-to-school piece, “A different Sandy Hook Elementary opens.” Naim Ukperaj, a reader of the paper posted a photo of the unfortunate juxtaposition on Twitter along with a comment:
“Such bad taste.”
Hearst Newspapers, the owner of the Stamford Advocate”agreed. According to Yahoo News, Paul Farrell, group publisher for Hearst’s Connecticut Media Group, stated Thursday afternoon:
“Our newspapers should not be running gun ads—including ads for antique and collectible gun shows—next to stories about Sandy Hook. It’s insensitive, and it shouldn’t have happened. It was an oversight, and we apologize for it. We have taken steps to make sure it doesn’t happen again.”
— Naim Ukperaj (@naimukp) January 3, 2013
You would think the editors would have more sense than that in the first place.