Amazon.com has been one of the best places to do your online shopping for years now, and the votes are in to support that fact once again. Amazon.com remains the best website for shopping online while JC Penney dropped the most in customer satisfaction of any major online retailer this holiday season, according to a survey released on Thursday.
Flash sale sites Gilt.com and RueLaLa.com had the worst performance in online shopping satisfaction this season, according to ForeSee’s Holiday E-Retail Satisfaction Index.
Amazon has remained the highest scoring site in each of the eight years of the index, due in part to the wide variety of merchandise and a site that is easy to use, not to mention having user-friendly apps for Android and iPhone, making it mobile friendly.
Larry Freed, president and chief executive officer of ForeSee, claims:
“The importance of satisfying them and giving a great consumer experience is going to pay back huge dividends in terms of profitability for these retailers.”
About Amazon.com, Freed comments:
“They’ve really done a great job in setting the standard for everybody else.”
LLBean.com was second-highest at 85, up 4 points from the previous year, says Yahoo News. A score of 80 or higher is considered strong, Freed said. JC Penney’s satisfaction rating fell to 78 from 83, on which Freed commented:
“They’ve struggled a lot in their stores as they’ve tried to reinvent themselves a bit and that’s carried over a little bit to the website.”
Number one US retailer Wal-Mart Stores Inc, which is trying to grow its online sales, scored a 78 for its Walmart.com website, down from 79 in 2011. Rival Target’s website improved with a score of 79, up from 76 last year, when it had some struggles after taking over control of the site from Amazon.
ForeSee’s 2012 report comes from more than 24,000 surveys from visitors to websites of the 100 largest online retailers from Thanksgiving to Christmas, up from 40 retail sites in prior years.
Amazon.com is still on top, and as the survey says, we like it that way.