As soon as Jessica Simpson announced her pregnancy to the world on Twitter, people began to wonder how this latest bundle of joy would affect her deal with Weight Watchers.
Now it’s official: The actress and singer has decided to quit her diet while she’s expecting her second child. According to the Los Angeles Times, the company will still use Simpson’s recent weight loss in their “Expect Amazing” ad campaign.
Weight Watchers seems to be rolling with the punches at the moment. In a recent statement on the pregnancy, Senior Vice President of Marketing Cheryl Callan said the company was delighted with Jessica Simpson’s pregnancy announcement.
“It’s wonderful news and we couldn’t be happier for Jessica, Eric and big sister-to-be Maxwell. We’ve seen first-hand that Jessica has a refreshed outlook on food, activity and the importance of developing healthy habits, which we hope will guide her through this next pregnancy and beyond. She has come a long way and we know her story and success will continue to inspire others.
“We know that one of the most important factors for having a healthy baby is being a healthy mother, and though Jessica will not be following the program during her pregnancy, we feel good that what she’s learned during her time on our program can help her make healthy choices in any life stage.”
Today reports that Jessica Simpson will remain a spokesperson for Weight Watchers despite not participating in the diet. In fact, the company has already prepared a new commercial in which the mother-to-be addresses her recent announcement.
“This year is all about new beginnings for me,” Simpson says in the embedded video. “I lost over 50 pounds on Weight Watchers and did not have to be perfect to do it. Being healthy has become a part of who I am, which is great timing because I’m having another baby.”
You can check out the latest commercial below.