Donald Trump got a new billboard in New York this week. No, it’s not promoting the 87th season of Celebrity Apprentice or a new high rise. Instead, the billboard is urging Macy’s to drop all of Trump’s products from their store.
A petition on MoveOn.org was started last month urging Macy’s to get rid of Trump’s clothes and perfumes after the real estate mogul made some controversial statements on Twitter. The petition claims that Trump is continually sexist and racist and shouldn’t be selling products at Macy’s. The petition has more than 680,000 signatures and now the group has its own billboard.
According to EuroWeb, several anti-Trump Billboards have been placed on trucks and sent to Macy’s stores. One truck is circling Macy’s corporate headquarters in Cincinnati Ohio, while another is driving around the Macy’s in New York.
The billboard reads: “Bring back the old Macy’s. Dump Trump.”
Angelo Carusone, one of the organizers of the protest, said that Macy’s has always held itself to a higher standard than other stores and shouldn’t sell Trump products.
Carusone told the Hollywood Reporter:
“There is a gap between what Macy’s brand is and what Donald Trump’s brand is. Macy’s says they are a cut above the rest. They appeal to everyone’s nostalgia. They inject themselves into our culture and our holidays … We don’t think [Trump] represents the values they espouse.”
Macy’s said earlier this month that they would continue selling Trump products. The protesters, however, are hoping that their new billboard will hurt Trump’s Christmas sales.