Instagram users today have probably seen a notice at the top of the news feed, says Huffington Post.
This notice states:
It leads to a wordy explanation of changes concerning its new collaboration with Facebook. It apparently means they are aiming for a better user experience.
As of January 16, 2013, it boils down to five things you need to know.
1. Your data will be used for ads.
The Social Times suggests you:
“Get ready for some ads starring your friends and you.”
As the TOS puts it:
“Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
2. Ads may not be marked clearly.
You might not know what’s an ad and what isn’t. Even though Facebook subscribes to the idea of clearly marking advertisements, Instagram states:
“You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.”
3. Instagram can use your photos.
You may own your photos, but Instagram has the right to use them anyway.
4. Be aware of your responsibility when you post new photos.
Instagram is not responsible for what you post; you are. Of course, that’s been the way all social networking sites have been for years.
5. Backup your photos.
Your photos might not always be there after you post them.
“Instagram is not a backup service and you agree that you will not rely on the Service for the purposes of Content backup or storage. Instagram will not be liable to you for any modification, suspension, or discontinuation of the Services, or the loss of any Content.”