Star Wars fans, get ready to visit a very, very distant galaxy at Disneyland and Disney World in 2019. Disney has decided to build an entire theme park called Star Wars Land for its fans. Housed in Florida and California, the massive park would feature rugged mountains, a metal vaulted canteen, and a forest full of rebellious conspirators.
Disney introduced the model for its theme park and previewed is at the D-23 Expo, a three-day event that kicked off Friday (July 14) in Anaheim, California.
“It is the most ambitious land we have built to date,” remarked Bob Chapek, the president of the Disney Parks division, on Thursday.
Disney revealed its ambitions for Star Wars Land two years ago. The project is a part of placing greater emphasis on bringing in investments to build theme parks. Last year, Disney opened its first resort in mainland China. The Disney Shanghai Resort was a total investment of $5.5 billion. Then came the World of Avatar in Orlando, Florida, and a reformed Guardians of the Galaxy styled Tower of Terror. More investments are planned, including a theme park for Toy Story in Orlando and Shanghai.
According to reports, the Star Wars theme park will offer fans a simulation ride on the Millennium Falcon spacecraft and feature visitors in the middle of the battle between the evil First Order and the Resistance. Here is a glimpse of what is to come of Star Wars Land, according to Disney D-23 Twitter channel.
— Disney D23 (@DisneyD23) July 14, 2017
The company’s theme parks division — the second largest after Disney television — is projected to account for most of Disney’s earnings growth through 2020, according to estimates by Barton Crockett, an analyst at FBR & Co. Although television generated more than 40 percent of Disney’s revenue in 2016, this figure is most likely to stagnate as the division grapples with the transition as viewers switch to online viewing options such as Netflix.
The parks division also has its fair share of challenges to deal with. While Disney tries to keep many people coming, it also sets prices not to overfill the parks and negatively impact the collective experience of visitors. Partly due to rising prices, the number of visitors over the last few years has dropped, with the exception of Shanghai Disneyland.
Disney will entertain D-23 visitors this weekend with movie trailers and the opportunity to purchase exclusive merchandise at dozens of stores at the Anaheim Convention Center. The president and CEO of the company, Bob Iger, delivered an emotional Disney Legends ceremony honoring Stan Lee, Jack Kirby, and Carrie Fisher. For his part, Pixar’s creative director, John Lasseter, showcased fragments of future animated releases. Bob Chapek is scheduled to reveal several other attractions on Saturday.
[Featured Image by Disney Parks/Getty Images]