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Beyonce Puts The Ink On $50 Million Dollar Pepsi Deal: Take That Wendy Williams

Beyonce Inks $50 Million Hybrid Deal With Soft Drinks Giant Pepsi

Beyonce has inked a $50 million deal with soft drinks giant Pepsi, days after television host Wendy Williams dismissed the singer as someone who “sounds like she has a fifth grade education.”

The 30-year-old superstar has been named as Pepsi’s ambassador with a multi-million dollar contract to match.

Pepsi’s endorsement will dovetail neatly into Beyonce’s already-in-the-works fifth album release in 2013.

According to the New York Times, Pepsi’scollaboration with the “Put A Ring On It” singer is also different from artist deals it has made in the past.

Reaching beyond just brand promotion, the Beyonce and Pepsi alliance is a myriad stranded arrangement that includes a multi-million dollar fund to support her career.

As well as the usual billboard adverts and featuring on a limited-edition line of co-created soda cans, Pepsi’s deal will penetrate into Beyonce’s music empire and include projects that have no “explicit connection to Pepsi products.”

A Limited Edition Pepsi Can Developed In Partnership Between Pepsi And Beyonce Will First Be Seen In Europe In March 2013. Before It's Rolled Out To Other Territories

According to Lee Anne Callahan-Longo, general manager of Beyonce’s company — “Parkwood Entertainment” — those projects could entail Pepsi investing in live events, photo shoots, videos or “almost anything else.”

In a statement Beyonce said:

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

2013 promises to be a another big year for the singer after a relatively quiet one — by her standards — in which she had a daughter, Blue Ivy, with husband Jay-Z, and partnered with Unicef for “World Humanitarian Day.”

In the diary for Beyonce’s year ahead, is a half time Super Bowl performance on February 3 (sponsored by Pepsi), new music produced by The Dream, and a self-directed, executive produced, reveal-all HBO documentary that airs in the US on February 16, 2013.

If that’s what a fifth grade education gets you, we’ll take it.

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