Beyonce Inks $50 Million Hybrid Deal With Soft Drinks Giant Pepsi

Beyonce Puts The Ink On $50 Million Dollar Pepsi Deal: Take That Wendy Williams

Beyonce has inked a $50 million deal with soft drinks giant Pepsi, days after television host Wendy Williams dismissed the singer as someone who “sounds like she has a fifth grade education.”

The 30-year-old superstar has been named as Pepsi’s ambassador with a multi-million dollar contract to match.

Pepsi’s endorsement will dovetail neatly into Beyonce’s already-in-the-works fifth album release in 2013.

According to the New York Times, Pepsi’scollaboration with the “Put A Ring On It” singer is also different from artist deals it has made in the past.

Reaching beyond just brand promotion, the Beyonce and Pepsi alliance is a myriad stranded arrangement that includes a multi-million dollar fund to support her career.

As well as the usual billboard adverts and featuring on a limited-edition line of co-created soda cans, Pepsi’s deal will penetrate into Beyonce’s music empire and include projects that have no “explicit connection to Pepsi products.”

A Limited Edition Pepsi Can Developed In Partnership Between Pepsi And Beyonce Will First Be Seen In Europe In March 2013. Before It's Rolled Out To Other Territories
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