Yahoo Announces New Partnership With NBC Sports

Yahoo! Sports and NBC Sports Group have teamed up to provide one another with original programming, live events coverage, and television promotion and integration. According to the firms, the partnership will cover big events, conference rivals, and integration with popular fantasy sports products.

Since taking over as CEO of Yahoo, Marissa Miller has worked endlessly to form new partnerships that attract a younger demographic. Recently Yahoo teamed with CBS’s news entertainment property The Insider, and Mayer led the acquisition of investment tracking firm SigFig.

The new NBC partnership also arrives only a short time after NBA and Microsoft ended their 16 year relationship that concluded the MSNBC.com name (now NBCNews.com). NBC and Microsoft has announced that they too will share sports news and events coverage across their separate properties.

Here are some of the main facts from the Yahoo/NBC Sports press release:

> Original Video Programming Concepts: Yahoo! Sports and NBC Sports will work together to develop original made-for-web video programs that will appear on both Yahoo! Sports and NBCSports.com featuring fan favorites from among the award-winning editorial teams’ rosters, including NBC Sports host and Emmy Award-winning commentator Bob Costas with video sports news interviews and editorials; Football Night in America’s Tony Dungy Rodney Harrison with video segments during NFL season; and Mike Florio of ProFootballTalk on NBCSports.com with a daily weekday NFL web show, Pro Football Talk Live.

> Rivals on Recruiting: weekly college recruiting show with Rivals and NBC Sports talent.

> Live Streaming: Yahoo! Sports will link to and promote the NBC Sports Live Extra video player. Fans will be able to watch live streams of some of NBC’s biggest events starting with Sunday Night Football and NHL Game of the Week. Live content from NBC Sports Network will continue to be distributed through NBC Sports Live Extra on a TV Everywhere basis.

> Fantasy Sports: Yahoo! Sports, the leading fantasy platform, will become the exclusive fantasy game provider of NBC Sports’ Rotoworld, the premiere fantasy news and information site. This will include Yahoo! Sports’ fantasy experiences for football, baseball, hockey, soccer, College Bowl Pick’em, and Tourney Pick’em.

> Rivals.com: The college sports destination will power recruiting and college sporting news for NBCSports.com and the NBC Sports Regional Networks.

> NBC Sports Regional Networks: The authentic, local sports properties will serve as Yahoo! Sports’ preferred content provider in relevant markets, and integrate Yahoo! Sports’ team pages, fantasy experts, and sports talent.

Do you think NBC Sports and Yahoo Sports will make for a good partnership?