A campaign against an Ellen DeGeneres JC Penney ad has been dropped by anti-gay group One Million Moms, which said it was “moving on” from its opposition of the commercial.
Previously, One Million Moms has accused the retail chain of jumping on the “pro-gay bandwagon” by hiring DeGeneres as its spokesperson, sensitively describing her as “not a true representation of the type of families that shop at [JC Penney].”
Earlier this week, One Million Moms resurrected their campaign against JC Penney, who use the openly gay DeGeneres as a public face in many of their campaigns. Posting on its website on Tuesday, the group declared:
“A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets.”
However, just three days into the protest, it seems One Million Moms are already in retreat. Speaking to The Christian Post, One Million Moms Director Monica Cole revealed:
“We’re not taking action, we’re moving on.”
Cole added that the campaign was not “an attack on any one person or company,” but was targeted at “the agenda behind [the JC Penney ad].” Cole did not offer any further explanation for the sudden scrubbing of the campaign.
One Million Moms is a side-project of the American Family Association (AFA), a group that has been labeled an anti-gay hate group by the Southern Poverty Law Center (SPLC).
You can watch the Ellen DeGeneres JC Penney ad that outraged One Million Moms below: