Taco Bell is at it again. In their quest to put delicious tacos into the mouths and stomachs of every person in the United States, the restaurant chain once again partnered with the NBA.
As part of the “Steal a Game, Steal a Taco” promotion, if the away team wins a game during the NBA finals, Taco Bell is giving everyone a free Doritos Locos Tacos. That means that if the Golden State Warriors wins one of the first three games, everyone wins. And if the Cavs win one of the last four games, everyone wins again!
Well, if you’ve been paying attention to the finals, you know that the Warriors pulled game 3 out from under the Cavs, winning 118-113 on Wednesday, June 7, 2017. And that means that everyone gets a free taco.
All you have to do to get your free Doritos Locos Taco is show up at your local participating Taco Bell from 2 p.m. to 6 p.m. on Tuesday, June 13, 2017.
That’s not all. If the Cavs win one of the next four games, everyone in the United States gets another free taco on Tuesday, June 20, 2017. So, as long as the Warriors don’t sweep the rest of the games, we all win again.
— Taco Bell (@tacobell) June 8, 2017
Not only that, but Taco Bell has also designed a jacket that features a rocking taco print, perfect for the discerning fashionista. According to a press release, the restaurant is going to give this jacket to the “player that helped turn the tide and bring home a victory on the road.”
Celebrating Taco Tue…Tacos on a Tuesday
There’s no doubting that eating tacos on a Tuesday has become a permanent fixture on the collective psyche across the nation. Just don’t use the phrase “Taco Tuesday” to describe it. That’s because that particular phrase is the copyright of Wyoming-based taco chain, Taco John’s. According to the taco chain, the phrase as a marketing tool was first used in the early 1980s by a Taco John’s manager in Minnesota. It was such a successful promotion that Taco John’s eventually started using it across all of their chains in advertising. Then in 1989, they applied for and were awarded Trademark No. 1,572,589, giving them a national trademark. And Taco John’s is adamantly serious about protecting that trademark.
The chain has sent numerous cease and desist letters to other restaurants to keep them from using “Taco Tuesday” including suing several restaurants, many of whom have been using the phrase for years. In 2014, Taco John’s sent a cease and desist letter to The Old Fashioned, a restaurant in Madison, Wisconsin, who had been using the promotion since 2005. The taco chain said that if The Old Fashioned did not stop using the promotion, they would pursue legal action. The Old Fashioned gave in and renamed their Tuesday taco night. They eventually settled on “Ole Tuesday,” despite some really funny suggestions from patrons, including “The Tuesday Special That Shall Not Be Named,” and “Trademark Tyrant Taco Day.”
Another instance of Taco John’s defending their copyright happened in 2010 when they targeted the Iguana Mexican Grill in 2010. The Grill had been using the promotion “Taco Tuesday” to celebrate their first anniversary. Taco John’s got wind of it and had their lawyers send a letter to the Oklahoma restaurant. According to the executive chef of the Iguana at the time, because the trademark is nationwide, so they decided not to fight it. Instead, they changed the name.
So remember when you go and get your free Doritos Loco Taco from Taco Bell on Tuesday, take your selfie and post it to the social media outlet of your choice. Just when you do, don’t hashtag it as #TacoTuesday, lest the lawyers at Taco John’s send you a letter telling you to cut it out.
[Featured Image by Jonathan Weiss/Shutterstock]