First there were trailers, then teasers before trailers. Now it’s “Announcement Videos” for teasers. Such is the new norm for big studio movie promotion.
The highly anticipated first look at J.J Abrams’ Star Trek Into Darkness arrived online, courtesy of Paramount and Bad Robot via iTunes, before it was quickly uploaded onto YouTube.
Exactly 1:15 minutes of sci-fi goodness begins with a camera pan over a chrome-y, pristine looking future Earth. Almost immediately, Benedict Cumberbatch’s ominous voiceover introduces the inevitable mayhem.
“You think your world is safe. It is an illusion,” he intones.
Seconds later adding, “Enjoy these final moments of peace, for I have returned to have my vengeance.”
Cue scenes of fire, the USS Enterprise in mortal distress, destruction — and, of course — Chris Pine (Captain Kirk), Zachary Quinto (Spock), and Zoe Saldana (Lt. Nyota Uhura) looking very very serious.
Gloriously dark, it’s impossible to tell whether the second chapter in this rebooted Star Trek will play quite as much for laughs as the first one.
The official plot synopsis suggests otherwise:
“In Summer 2013, pioneering director J.J. Abrams will deliver an explosive action thriller that takes Star Trek Into Darkness. When the crew of the Enterprise is called back home, they find an unstoppable force of terror from within their own organization has detonated the fleet and everything it stands for, leaving our world in a state of crisis. With a personal score to settle, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction. As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.”
From December 14, those going to see IMAX 3D screenings of The Hobbit: An Unexpected Journey will get to see nine minutes of the reunited USS Enterprise crew. For the rest, the full trailer touches down on December 17.
Directed by J.J. Abrams and penned by Alex Kurtzman, Roberto Orci, and Damon Lindelof, Star Trek Into Darkness treks into theaters on May 17, 2013.