Does fat mean ugly? Plus-sized model Tess Holliday certainly doesn’t think so – and she wants the whole world to know it.
The new and upcoming Snow White movie is receiving a great deal of backlash as many feel the promotion of the film is sending the wrong message. In fact, Tess Holliday – who is both a body image activist and a plus-size mode – has been one of the more vocal as she recently took to Twitter to slam the Snow White parody movie poster for its tagline.
It was yesterday just before 2:00 p.m. that Tess Holliday took to Twitter to shine a spotlight on the promotional poster for the upcoming film titled Red Shoes & the Seven Dwarfs. The promotional poster the plus-size model has recently slammed on Twitter displays a thin and tall Show White on one side with a full-figured and short Snow White on the other site.
The tagline beside the short and full-figured Snow White reads, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”
Holliday – and many others – took the tagline on the movie poster to mean because the princess was short and curvy, she wasn’t beautiful. Being a body image activist, Tess does not find the message this promotional movie poster was sending to be acceptable. The plus-size model decided to take to Twitter to let the world know how she felt about this promotional movie poster. She even took things a step further and tagged Chloe Grace Moretz – the actress who plays the voice of the re-imagined Snow White – in her post slamming the poorly designed movie poster.
In her post on Twitter, Tess wanted to know how the promotional image managed to get approved by an entire marketing team. She also questioned why they thought it was alright to encourage children to believe being fat meant they were also ugly.
— Tess Holliday ???? (@Tess_Holliday) May 30, 2017
Roughly 24 hours later, Chloe Grace Moretz did respond to Tess on Twitter. Moretz revealed she was just upset as everyone else about the promotional poster. According to Chloe, neither she nor anyone on her team approved this body-shaming tagline to be used to promote the movie.
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
According to Entertainment Weekly, Holliday is far from the only one to be upset by the message the Snow White movie poster was sending.
This is the epitome of what I don't want my kids to see……terrible.
— N Altieri (@4netnet) May 30, 2017
One Twitter user said there was no way they’d let their children see this “terrible” movie. Another described the parody as “questionable.”
This Chloe Moretz cartoon also seems, uh, questionable pic.twitter.com/93ieRc9JnQ
— Kyle Buchanan (@kylebuchanan) May 25, 2017
Some even thought the poster had to be a joke. Was this really a cartoon about how Snow White would be different and “ugly” just because she was fat?
I'm so confused by this… how was this actually made? It's a joke? Right?
— Linz Unicorn Sminks (@this_sminks) May 30, 2017
The movie is slated to come out next year, but many have already taken to Twitter saying there is no way they – or their children – will be seeing this movie.
According to Entertainment Weekly, media outlets have attempted to reach out to Locus Creative Studios for a statement on the body-shaming message people are taking away from the Snow White movie. They’ve yet to respond.
The plot line of Red Shoes & the Seven Dwarfs follows seven princes (a spoof of the dwarfs) who have ventured on a journey to locate an enchanted pair of red shoes. The reason these red shoes are so special is because they have the power to lift a curse that turned the seven princes into dwarfs. The seven princes, however, run into a problem along their venture. These enchanted shoes belong to Snow White — who in this movie is a woman who wears the shoes because they possess the power to transform her from being a short and full-figured woman to a tall and thin one.
What are your thoughts on the correlation between the words “beautiful” and “fat” in the tagline being used to promote the movie? Is the movie really claiming women who are fat are also ugly? Do you think Tess Holliday was right to slam the movie for the message behind it? Share your thoughts in the comments section below.
[Featured Images by Craig Barritt & Tommaso Boddi/Getty Images]