Luddites, hipsters and ironic techie types rejoice: Polaroid isn’t dead after all!
The brand went the way of betamax on February 8th, 2008, and fans have been making do with remaining stock, memories and Polaroid emulators. Production stopped for good in June of 2008, but all the while, a group called “The Impossible Project” has been toiling to bring the insta-film back to market. Not even the Polaroid film of your youth- a better version, with yet-to-be disclosed concessions for digital types and “optimized” features. The news came not a moment too soon- the last batch of existing film expired on October 9th.
Licensee Summit Global Group, partnered with The Impossible Project, plans to revive Polaroid products including 600 Color Instant Film, the One-Step and the i-Zone in 2010. The Impossible Project released the following statement on their website:
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.