Why Is Britney Spears’ And will.i.am’s ‘Scream & Shout’ So Popular?

Britney Spears and will.i.am have never been accused of being lyrical geniuses. That’s why it’s surprising to know that their new single went to No. 1 on iTunes this week and that the video for “Scream & Shout” has gone viral.

Is this what today’s music has come down to? Are fans really that easily entertained?

According to NBC News, the almost five-minute dance track plays like a forgotten sample from a Black Eyed Peas song, with Britney doing the Fergie talkie parts in a pseudo-British accent.

The whole video comes off visually lazy. More than 3 million people have seen the video and watched Britney stand still, lie down and half-heartedly vogue. For his part, will.i.am puts his hands to his mouth … a lot.

Granted, it’s a will.i.am song and Britney is apparently along for added lyrical effect, but that only includes telling you to turn this [expletive] up because it’s her, expletive). However, her choreography was a long way away from the choreography that brought us the loveable pigtailed girl that we first fell in love with.

Why does Britney make dance music if she doesn’t even dance anymore?

In today’s society, where 13-year-old Rebecca Black gets a major internet beat-down for singing about a day of the week, international superstars will.i.am and Britney Spears are screaming and shouting about much less… yet they get praised for their lack of effort.

Check out the “Scream & Shout” video below and let us know what you think.