Study Shows David Letterman’s Viewers Think His Sex Scandal Confession Was Sincere

The majority of David Letterman’s viewers think his sex scandal confession was sincere. A new media study among 505 viewers of the “Late Show” reveals that their perception of the host has not changed after the confession.

Last week, Letterman revealed to his audience that a man tried to blackmail him for $2 million in exchange for keeping quiet about his past sexual affairs with some female staff of his show, which he admitted was true.

HCD Research, using its MediaCurves.com website, conducted the study from October 1 to 2 to learn what viewers think of the late night talk show host and his recent involvement in the extortion scandal.

Only 22 percent of the respondents have a more negative perception of Letterman, while 55 percent has no change in perception. 23 percent of the viewers have a more positive reception of the host.

When asked if the incident will change their likelihood to watch the program, 11 percent said they are more likely to watch the show now, 15 percent said they are less likely to watch the show, and 73 percent said there’s no change.

HCD Research president and CEO Glenn Kessler said, “While sincerity levels remained high throughout Letterman’s confession, the curves spiked when he talked about protecting his family and the people involved in the situation.”

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