Microsoft’s ‘Bing’ Is Anything But Bling As Marketshare Keeps Slipping

Two new surveys looking at Internet search engines show Microsoft’s massive effort to rebrand and relaunch its ‘Bing’ portal is facing some growing pains.

September’s poll from NetApplications found Bing fell to just 3.39 percent of the global search market, trailing the dominant Google and Yahoo.

A different survey from StatCounter says Bing received only 3.25 percent of the global search market in September.

Bing, formerly Microsoft Live Search, Windows Live Search, and MSN Search, debuted in June, taking direct aim at Google by positioning itself as a “decision engine.” Ads targeted consumers who are overwhelmed by an allegedly dizzying array of answers from other search engines, claiming Bing is faster at simple searches like booking a flight or finding a restaurant.

Nonetheless, Google’s stranglehold on search remains dominant. In September, 89.92 percent of all Internet queries worldwide were carried out on Google, according to StatCounter.

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