Pinterest Business Accounts rolled out this week could generate even more purchases for small and big businesses alike. HubSpot reports that 47 percent of online shoppers made a purchase based upon recommendations on Pinterest.
Facebook pages have become an integral part of marketing for even the smallest of businesses. Pinterest Business Accounts now offer another completely free form of advertising for companies. According to the guide to creating a business account with the social networking website, the free service will help brands provide greater content and visual marketing success.
The Pinterest Guide to creating a new Business Account helps both novice and veteran users set up a page quickly after verifying the company website. Pinterest widgets and buttons can also be added to existing websites so shoppers can share their finds on their own boards.
The business specific accounts have a separate set of terms and conditions that personal accounts, according to Practical Ecommerce. The new Pinterest Business Accounts may eventually include promotional options for professional users.
Pinterest Product Manager Cat Lee published this statement on the company’s blog:
“Thousands of businesses have become part of our community, giving great ideas, content and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses. We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools and resources.”