Walmart Goodies is a new mail order service the company is unveiling, and the tech arm of the company said Walmart had one goal when developing the new initiative: “Pricing aggressively.”
Walmart Goodies is not the only mail-order service in the game to introduce customers to new foods — but similar services are a significantly higher price point versus Walmart’s $7 all-in deal.
And if Walmart Goodies sounds like it would reflect the company’s more middle of the road fare, it seems to include far more high-end items than one might expect.
The spot below tweeted out by @WalmartLabs on launch shows small-brand savory snacks and colorful French-style macarons, not Totino’s Pizza Rolls and Super Pretzel.
“We don’t want to carry run of the mill products … We want them to evoke a sense of passion and excitement in our customers. The key thing is having that ‘wow’ factor.”