More than 350,000 people are trying to get Macy’s to fire Donald Trump over his radical notions about politics, the environment, and women’s rights.
A bit of background: Okay, Trump doesn’t technically work for the iconic department store, but he is a celebrity spokesman. An online petition at SignOn.org is trying to get Macy’s to dump the Trump as a spokesman, citing his “sexist behavior,” denial of climate change, and his propagation of the “racially charged birther conspiracy,” as proper reasons to cut ties with the business mogul.
The petition has 350,495 signatures thus far. SignOn is powered by MoveOn.org, a liberal, non-profit public advocacy group.
Though the online petition is quickly picking up steam, the New York Times opines that getting Macy’s to fire Trump is no easy task. The Donald has been appearing in Macy’s ads for years, and his most recent holiday ad for the retailer even pokes fun at his birther-tendencies, suggesting a fairly comfortable working relationship.
Additionally, Macy’s marketing department loves him. Trump is “always the one who delivers the one-liners,” according to Martine Reardon, Macy’s chief marketing officer.
Beyond that, the threat of boycott and petition has never slowed business int he past. In the mid-2000s, Macy’s faced a boycott over the decision to change the name of Chicago’s Marshall Fields to Macy’s after they acquired the Marshall Field’s chain. You can probably guess what I’m about to tell you: That store is still operating … as a Macy’s.
Trump himself isn’t terribly worried about his relationship with Macy’s going belly-up, either. He told Businessweek earlier this month that “there’s a large group of people who like Donald Trump and what Donald Trump says,” and he’s right, no matter how many of us wish he were wrong.
You can sign the petition to dump Trump from Macy’s here, but do so with the full-knowledge that it probably won’t make anything but a symbolic difference.