British girl group Little Mix have released a brand new music video for “Touch,” the second single off of their successful fourth album Glory Days. In the video, Little Mix show off their talent for choreography, performing high-energy and racy dance routines with a squad of backup dancers.
Little Mix announced the release of the “Touch” video only an hour before it went live. “Touch” follows Little Mix’s “Shout Out to My Ex,” and the two videos share a similar brightly-hued aesthetic.
To make the “Touch” video, Little Mix partnered with two well-known names in the music industry: Director X and Parris Goebel. Director X is a popular music video director who has worked with artists like Rihanna, Drake, and Iggy Azalea. This is not the first time that Little Mix has teamed up with Director X, as he previously directed the videos for their singles “Hair,” Black Magic,” and “Little Me.”
Parris Goebel, on the other hand, is more renowned for her work in front of the camera than behind it. Goebel is a choreographer who rose to global recognition with her performance and choreography in the dance video for Justin Bieber’s “Sorry.”
According to Sugarscape, Little Mix filmed the music video for “Touch” over two months ago, before the November 18 release of Glory Days. Little Mix member Jesy Nelson shared a picture on Instagram of the long flowing red hair she shows off in the video.
A photo posted by @jesynelson on
Little Mix announced that “Touch” would be the second single off of Glory Days back in December of 2016. In a video message posted to the official Little Mix Twitter account, band members Perrie Edwards, Leigh-Anne Pinnock, Jade Thirlwall, and Jesy Nelson gushed with excitement over the track.
“We absolutely love this track and your reaction to it has been absolutely incredible so it’s a bit of a no-brainer and we knew it should be our next single.”
— Little Mix (@LittleMix) December 4, 2016
If “Touch” follows the commercial success of “Shout Out to My Ex,” then Little Mix are in for a successful next few months. As reported by the BBC, “Shout Out to My Ex” premiered at No. 1 on the U.K. singles chart and was the fourth single of Little Mix’s career to do so. “Touch” has so far peaked at No. 4 on the U.K. singles chart, but Little Mix has plenty of time to promote the single further.
In addition to the release of “Touch,” Little Mix are keeping busy with upcoming tours in both Europe and the United States. In October, the band announced the Glory Days Tour, which Digital Spy reported was so popular that Little Mix added 10 more dates. Demand was so high that Little Mix “sold a staggering 200,000 tickets in a matter of hours when the first batch went on sale earlier this month.”
While Little Mix will not be bringing their full-length Glory Days Tour to the United States, they will be opening for Ariana Grande on her aptly-named Dangerous Woman Tour.
— Ariana Grande (@ArianaGrande) September 22, 2016
Fans can catch a live performance of “Touch” by attending either the Dangerous Woman Tour or the Glory Days Tour. Additionally, Little Mix previously performed “Touch” on The X Factor in December, with costumes and energetic choreography similar to that of the music video.
Fans reacted to the release of “Touch” with excitement, praising Little Mix’s choreography and the visuals of the video.
— LM UPDATES (@UpdatingLM) January 20, 2017
Did you enjoy Little Mix’s video for “Touch”?
[Featured Image by Stuart C. Wilson/Getty Images]