Taylor Swift’s latest album Red has sold a staggering 1.2 million copies in just one week, according to Billboard. In fact, the only album to top that number was Eminem’s The Eminem Show in 2002. This disc reportedly sold 1.3 million copies during its first week of release.
Red marks the third chart-topping release from country singer Taylor Swift. In addition to being the first album to move that many copies in nearly a decade, the disc makes Swift the “only woman to have two million-selling weeks since SoundScan started tracking sales in 1991.”
According to Rolling Stone, the only female artist who has sold more albums than Taylor Swift is Britney Spears. The singer and X Factor judge’s 2000 offering Oops! … I Did It Again moved 1.3 million copies in just one week of release.
In order to spread the word about the release of Red, Swift embarked on a massive promotional stint which include appearances on Good Morning America, The Late Show with David Letterman, The View, The Ellen DeGeneres Show, Katie, and 20/20. If you hadn’t heard of the album, chances are you’ve been living under a rock.
In addition to the media blitz, a number of retailers were offering limited editions and deeply-discounted copies of Red to customers. Target, for example, released an exclusive set featuring additional tunes, including three new tracks and a handful of remixes. The set reportedly came with a price tag of $14.99. Standard versions of the album, meanwhile, were being offered for as low as $9.99.
During a recent interview with Retuers, the musician discussed what inspired her latest record. ” ‘Red’ is really kind of diary entries of the last two years of my life. There were beginnings and ends and there were ups and downs, and lessons that I learned and then had to learn all over again the exact same way … the ups and downs of the whole experience of falling in love and being let down and letting go and starting over,” she explained.
Are you a fan of Taylor Swift’s music? Did you pick up a copy of Red?