Although it was previously reported that the Hatchimals wouldn’t be available until 2017, a new report confirms that giant retailer Target will be stocking a new shipment of the popular toy this weekend.
On Tuesday, December 6, Target announced in a press release that they would have Hatchimals in stock starting next week.
“Hatchimals—those cuddly creatures that hatch from eggs, learn to walk and talk, and more—have topped many a wish list this year (and sent more than a few parents in a frenzy to find one!),” the announcement reads. “With just a few weeks left until Christmas, Target teams have been working hard to get more of the season’s hottest toy to our stores and guests as quickly as possible.”
— Target (@Target) December 6, 2016
The Hatchimals will start arriving at Target locations on Sunday, December 11, and will be selling for $59.99. The store is planning on the toy going fast, with lines backed up outside the store, and is limiting the items to two per customer.
If you aren’t able to get your hands on one of the Hatchimals before they sell out, Target has some temporary solutions to pacify your kiddos. Starting Sunday, Target will have Hatichmals-themed gift cards in the toy aisles, and although they don’t guarantee you a Hatchimal, the kids can return to the store to pick out their special toy when the new shipment arrives at the first of the year.
“We recognize it may be difficult finding this in-demand toy,” Nancy Zwiers, chief marketing officer at Spin Master, the maker of Hatchimals, told CNBC last week. “We have increased production and a whole new batch of Hatchimals will be ready to hatch in early 2017.”
Hatchimals are one of the most popular toys this holiday season. Last week, Spin Master issued a statement on the toy’s website, explaining that they are working hard to produce more Hatchimals.
— Pablo Pereira (@PabloWeather) December 7, 2016
“The consumer response to Hatchimals has been extraordinary, exceeding all expectations,” the statement read. “This is a special season and we don’t want anyone to be disappointed, nor do we support inflated prices from non-authorized resellers. While additional product will hit retail shelves in December, we anticipate this inventory will also sell out quickly. We have increased production and a whole new batch of Hatchimals will be ready to hatch in early 2017. In the meantime, we have created an online resource center at Hatchimals.com/NorthPole to help kids and their parents during the wait. We are also partnering with some of our retailers to develop pre-sale and/or rain-check programs for redemption in January. We will continue to update with program details as they become available.”
Also, because it is currently incredibly hard to find any Hatchimals in stores, the toy company came up with a creative idea, and made a downloadable letter from Santa to explain why they didn’t receive the toy for Christmas.
“Ho! Ho! Ho! Santa Here!
I wanted to let you know I’ve been looking far and wide for a special Hatchimal just for you. The eggs are still growing but they need a little more time before they are ready to be delivered! Until then, I’ve created fun Hatchimals activities online, so you’ll be prepared when your Hatchimal arrives.
Wishing you the Hatchiest of holidays and a Hatchy New Year!
Have you purchased your Hatchimal? Will you be waiting in line at Target next week? Leave your comments below.
[Featured Image by Scott Olson/Getty Images]