South Korean actor Song Joong-ki is the true face of Hallyu. The actor is not only stealing the show in K-dramas and movies, but is also the most preferred choice to represent South Korean brands across the world.
Be it print ads or online promotions, actor Song Joong-ki has made his mark in both worlds. By catering to the young adult segment, he is also ruling the mobile and social media platforms.
— SONG JOONG KI (@SJOONGKIUPDATES) December 2, 2016
Korea Broadcast Advertising Promotion Corporation (KOBACO) announced the results of the “2016 Consumer Behavior Survey,” which analyzed media consumption behavior and trends in television, newspaper, and smartphones.
KOBACO conducted one-on-one interviews with 5,000 people across South Korea. The respondents, aged between 13 and 64, picked Song Joong-ki as the best model to represent South Korean brands, a report by Yonhap stated.
Song Joong-ki’s lead role in the South Korean drama series Descendants of the Sun made him an overnight success. After that, there was no looking back. Song Joong-ki received several offers to represent South Korean brands. These products have been doing extremely well in the consumer market after Song Joong-ki took over as the brand ambassador.
A case in point is South Korean clothing brand TOPTEN. According to a report by K-Star Fashion, TOPTEN sales grew by 12 percent after Song Joong-ki appeared in their advertisements.
According to TOPTEN officials, Song Joong-ki is a name to be reckoned with. The actor showed his acting prowess in Descendants of the Sun, garnering a huge fan following. This was precisely the reason he was chosen as the brand ambassador for TOPTEN, reported Inquisitr.
— SONG JOONG KI (@SJOONGKIUPDATES) November 29, 2016
According to the consumer survey, Song Joong-ki was the favorite model for consumers this year. The second place was bagged by singer Sul Hyun, and the third favorite was Kim Yeon-ah.
The survey found that the most memorable advertisement for 2016 was Hite represented by Song Joong-ki, which was followed by Samsung Electronics, starring Kim Yeon-ah, and KT, starring Song Joong-ki.
In May 2016, Song Joong-ki, along with Park Bo-gum, became the South Korean ambassador for Domino’s Pizza. Last year, the pizza outlet had 415 stores, and this year, after this enigmatic duo took over as brand ambassadors, the company set up five more stores in South Korea.
In May, South Korean beer company HiteJinro promoted its signature beer by using Song Joong-ki as its brand ambassador. In July, the company stated that its soju sales reached an all-time high of 10.5 percent, according to a report by Korea Herald.
Recently, Song Joong-ki was appointed as the honorary ambassador for South Korean tourism.
Every year, the Korea Tourism Organization (KTO) produces varied TV commercials for overseas promotion.
According to the organization’s website, Song Joong-ki was appointed as the honorary ambassador to portray South Korea’s dynamic and sophisticated image, a report by Inquisitr stated.
Moreover, Korea Tourism also wanted to make use of the actor to resonate with global hallyu fans. This proved to be a wise move when Song Joong-ki’s face stole the show on Times Square, New York.
Song Joong-ki was also the brand ambassador for Jeju Air. He appeared in various print ads and online banner ads.
A health-conscious Song Joong-ki represented a tuna fish brand to encourage healthy eating habits. Dongwon Tuna started having more takers when the actor said he is proud to promote healthy heating by representing the brand.
Song Joong-ki was also the face of brands like Kolon Sport and Hyundai. The popularity of Descendants of the Sun started boosting the sales of Kolon running shoes. According to Korea.net, Kolon Sport has seen sales Sox soar by a whopping 300 percent ever since it started using Song Joong-ki in its advertisements.
[Featured Image by Ahn Young-joon/AP Images]