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Radio Disney Set To Launch The “Next Big Thing”
Miami, FL (CNS) – Radio Disney and the Disney Channel have launched plenty of stars, including tween sensations like Miley Cyrus and the Jonas Brothers. Now, Radio Disney will be giving unsigned artists the chance to become the next big thing themselves.
“Next Big Thing” (N.B.T.) gives young recording artists between 12 and 17 the chance to get some of that synergistic Disney exposure to young fans who will then be able to vote for them by text or online. The winner could have their single featured on an upcoming “Radio Disney Jams” CD from Walt Disney Records.
The five N.B.T. artists will be introduced by Radio Disney listeners beginning Wednesday, September 23rd, including hosting segments of the Top 30 countdown and have their single added to the play list. The artists will also have profiles on the Radio Disney website, as well as a preview of each artist airing on the Disney Channel.
“We’re creating a fully encompassing environment to showcase great new artists on Radio Disney with further exposure on Disney Channel, Disney.com and our N.B.T. mobile website, providing a truly immersive multi-platform experience for kids and families,” said Michael Riley, Senior Vice President and General Manager of Radio Disney.
A preview of the contestants is already available on the Radio Disney website, while one of the artists will soon join staples like Selena Gomez and Demi Lovato on the Radio Disney A-list.
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