Mitt Romney is flush with campaign money for political ads, and he’s using it to hit Barack Obama hard.
As the 2012 presidential race nears its finish, Romney and Republicans have a nearly $46 million cash advantage over Democrats, USA Today reported. This includes not only the Republican National Committee and Romney’s campaign itself, but also a number of outside groups that are not constrained by the same rules as the campaign itself.
Though the end of September, Barack Obama and Mitt Romney raised close to $2 billion in total, money that will be poured into swing states in the hopes of creating an advantage with voters. This is especially important for Romney, who trails Barack Obama in presidential polling in pivotal swing states such as Iowa and Ohio.
“There’s certainly no shortage of cash to do the things they need to do between now and Election Day,” said Costas Panagopoulos, a Fordham University political scientist. “As helpful as money can be in an election, it can also have the potential to backfire given how concentrated it is in battleground states.”
This weekend Mitt Romney unveiled a new campaign ad in Ohio, touting the GOP candidate as a problem-solver during his time as governor of Massachusetts.
The ad, titled “Find A Way,” also calls out Barack Obama for failing to work with Congress. It highlights the president’s comments last month that he was frustrated he couldn’t “change Washington from the inside.”
Barack Obama’s campaign responded sharply, noting that Mitt Romney was unable to keep promises about job growth during his term from 2003 to 2007.
“If his latest ad is any indication, Mitt Romney’s Romnesia is only getting worse,” Obama campaign spokeswoman Lis Smith said in an email. “But he is right on one point – he only needed four years as governor of Massachusetts.”
With plenty of cash between both campaigns, political analysts many more ads still to come. Barack Obama released an ad of his own in Ohio, calling out Mitt Romney for not supporting the auto bailout.