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Surface Studio, Laptop, and Dial Trademarks Leak Ahead Of Microsoft Event

An all-in-one Mac-like PC called Surface Studio, Surface Laptop, and a wearable device called Surface Dial? Yes, Microsoft has a lot of things up its sleeves for the upcoming Microsoft event.

We’ve heard that Apple is coming out with another bout of iMacs and Macbooks in the upcoming Hello Apple event this October 27, and it’s sure going to be explosive. But Microsoft is not ready to get outshone just yet. In fact, Microsoft is heading to New York a day earlier than Apple’s event and will be hosting a special press event on Wednesday, October 26th at 10AM ET / 7AM PT.

What goodies do Microsoft have in store for the 26th? We’ve got first dibs on some of the things reports and ninjas are talking in hushed voices about.

We all heard about Microsoft’s all-in-one desktop that they’re gearing to release on the 26th and it’s the new update to the Surface lineup. Called the Surface Studio, this is Microsoft’s new ammunition to try and end the domination of the iMac. Unlike the other Surface Pro products, the Surface Studio is going to be much bigger and badder.

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The Surface Studio is not going to be like the Surface Pro [Image by Microsoft]

The Surface Studio, while Microsoft has yet to reveal anything official, is going to be an iMac-like device with a few twists–quite literally. Apparently, according to some patents discovered by The Verge, Microsoft has filed a patent for a device that can be laid flat on its back. This design for the Surface Studio shows a large 24- or 27-inch display, much like how the iMac generally looks, and will use a hinge on its neck to lay flat on a desk.

This would be so great for 3D artists who would prefer to work directly on the monitor. With Microsoft’s newest Paint app revealed, which will support 3D rendering, this Surface Studio design will be perfect. Gone are the days when people mocked Paint. Paint 3D is going to propel the famous app to awesome heights.

The more debatable, but equally interesting bits of information we gathered come straight from a ninja–more specifically, a trademark ninja. Brian Conroy, the guy behind The Trademark Ninja, is a commercial litigation lawyer specializing in trademark law and intellectual property. His newest trademark leak is that of the Surface Laptop, which was filed just last October 14.

The trademark for the Surface Laptop has been filed by Microsoft themselves and a quick view of the description the good reads that it will be an electronic device that will most likely carry out the duties of a laptop. So this one is going to be something more like the Surface Pro, but we’re guessing carrying the power of the Surface Studio.

With the filing of the trademark so close to the Microsoft press event on the 26th, it’s so hard not to assume that Microsoft will be revealing some teaser about the Surface Laptop. With the Surface Studio in progress and the Surface laptop in the works, it looks like Microsoft is really gearing towards making a scary competition for Apple’s Mac line.

According to The Next Web, The Trademark Ninja also unearthed an application for supposedly what’s going to be called the Surface Dial. This, however, is still a bit more tricky because the trademark was not filed by Microsoft, but a Slovenian company. Filed way back on the 12th of February, the trademark, roughly translated by Google Translate, reads as follows.

“computer software, computer hardware, computer hardware peripherals, equipment, computer hardware, computers, laptops, tablet computers, computer mice, computer keyboards, mobile computers, handheld computers, mobile phones, computer peripherals for mobile phones, communication devices for mobile phones, handheld mobile digital electronic devices, which can provide access to the Internet and distributed for receiving and storing of telephone calls, faxes, electronic mail, and other digital data; parts and accessories for handheld (portable) and mobile digital electronic devices; parts and accessories for mobile telephones; network communication equipment, electronic communication equipment and instruments; telecommunications apparatus and instruments; telephones; wireless communication devices for voice, data or images; pedometers; Multifunction Electronic Display Devices, measuring and uploading information to the Internet, including the time, date, heart rate, global positioning, direction, distance, height, altitude, speed, rhythm, made steps, calories, routes, navigation information, information weather, temperature, wind speed, changes in heart rate, activity level, sleep hours, sleep quality, and information on silent alarms; Multifunction electronic devices that connect to mobile phones and devices for volume control and notify the user of incoming calls or messages; software for mobile phones; computer software for use on handheld, mobile digital electronic devices and other consumer electronics.”

This one sounds a bit more like a handheld or a wearable, maybe a smartphone or a smart watch. Well, with the Apple Watch raking in millions for Apple and its iPhones, a Microsoft fan would surely appreciate a wearable to go with her own gadgets.

Is Microsoft threatened by the Apple Watch? [Photo by Apple]
Is Microsoft threatened by the Apple Watch? [Image by Apple]

Interestingly, four weeks ago, the Trademark Ninja notes that the same Slovenian company applied for a Global Trademark through the Paris Convention via WIPO for “Surface,” following the original application. It has applied for trademark protection for the word “Surface” in the following countries:

  • Europe
  • Australia
  • Switzerland
  • China
  • Columbia
  • Egypt
  • Israel
  • India
  • Japan
  • Korea
  • Mexico
  • Norway
  • New Zealand
  • Africa
  • The Philippines
  • Russia
  • Singapore
  • Turkey
  • Ukraine
  • Vietnam
  • Canada
  • Brazil

It’s pretty much unlikely that Microsoft is not behind this trademark given that the company already registered quite a number of devices under the “Surface” name. So a Slovenian company filing a trademark for another product called “Surface” will surely almost instantly incur the wrath of Microsoft if it was not made for Microsoft.

In fact, Microsoft does have a history of being possessive over the term “Surface,” with a recent debacle last November 2015 where a Romanian individual filed for a trademark for “Alien Surface” for protective films of gadgets and Microsoft instantly filed an objection.

But the ultimate question, will Microsoft announce something about the Microsoft Dial on October 26? Our guess is just like with the Surface Laptop, we will be expecting a teaser.

To know more about the Surface Studio, the Surface Laptop, the Surface Dial, and other interesting Surface products outside the Surface Pro line that Microsoft is concocting, stay tuned to the live webcast of the press event on October 26 at https://www.microsoft.com/octoberevent.

[Featured Image by ymgerman/Shutterstock]

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