Oprah’s favorite things were a massive deal for both shoppers and retailers when her network TV show was still airing, and the massive gifting extravaganza was the envy of Oprah viewers everywhere who wanted in on the swag orgy and watched avidly.
The last Oprah’s favorite things aired in 2010, and retailers who were lucky enough to be included in the highly-anticipated episodes of Oprah suffered from what was known as the “Oprah effect” — an almost instant sell-out and deluge of queries from viewers who trust the talk-show host’s taste in clothing, jewelry, kitchenware, gadgets and books.
According to E! Online, Oprah’s favorite things will air again this year on November 18th, bringing OWN viewers a bevy of shopping suggestions and delighting audience members with thousands of dollars of freebies.
The entertainment news site says of Oprah’s favorite things:
“And Oprah will once again be surprising an unsuspecting group of people with an over-the-top super secret giveaway. This time, it will be military spouses from each branch of the Armed Forces that will be reciving the gifts of a lifetime. And viewers at home will be able to get in on the action, too! Visit www.oprah.com/favoritethings for more details on how you can win one of Oprah’s favorite things.”
Oprah’s favorite things were, at the show’s peak, associated with crying, screaming and generally ecstatic audience members who reacted like Oprah was a Beatle.
Oprah’s favorite things 2012 involves an audience full of military spouses, and will be followed on the network by Married to the Army: Alaska. Will you be tuning in to see Oprah’s favorite things in 2012?