Tags : Early Adopters, technology, Technology Statistics
Keeping Up With The Joneses. Early Tech Adopters Now The “Norm”
The days when the “tech savvy” employee had to show their less tech friendly co-worker how to use their smartphones, computers, pagers and other technology are quickly disintegrating around us. According to a recently release study reported by the WSJ, “Early Adopters” are quickly becoming the norm in our society.
The study surveyed 53,668 households in the U.S. and Canada and found that almost 50% of respondents played video games, while over 60% had a broadband connection and almost 75% owned cellphones and computers. The survey also points to nearly 10 million households with HDTV’s, a jump of 27 percent in only the last year and a half.
The study also estimates that by 2014 almost 39 million homes will be with HDTV’s, a market penetration of almost 70 percent.
Researchers also found that despite the recession online spending is still bringing in over $500 on average per spender, with many households still bringing in over $1000 in online sales.
According to the WSJ:
The study also suggests a growing reliance on the Internet for commerce, communication, entertainment and social lives, said Charles S. Golvin, an analyst with Forrester Research, and a co-author on the study.
The study also goes into further depth about increasing cell phone consumption, increased MP3 player use by varying age levels and other early adoption of electronics by various demographics. [via WSJ]
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