$3,000 Nissan: Automotive Giant To Revive Datsun [Video]
Nissan Motor Company has recently announced its plans to relaunch a retro-brand Datsun with a price tag in the range of $3,000 to $5,000.
According to interviews with Nissan’s CEO — Carlos Ghosn — and other company executives, the Datsun reboot is expected to hit select markets (India, Indonesia, and Russia) in 2014 and will be extremely basic; a full complement of airbags and automatic transmissions will be missing from the bare-bones automobiles, the Wall Street Journal reports.
The WSJ also noted that in order to cut costs, Nissan will source parts almost entirely from the country in which the finished product is to be made and sold.
“If you go to the US, it’s not going to end up being $3,000,” Ghosn told the paper in an article published Monday.
Ghosn added the new brand will be one of Nissan’s primary “accelerators of growth,” in the company’s campaign to grab 8 percent of the world market by 2016, up from 6 percent at present.
If Nissan continues forward with its Datsun revival, the automaker will set a new lows for the pricing of an auto in the emerging market.
At the $3,000, the new Datsun vehicle will be nearly a third the price of Nissan’s current most inexpensive car, the $8,000 Tsuru compact sold in Mexico.
Datsun — the first set of wheels for many teens in the 60s and 70s — was discontinued in 1986 despite being the second largest selling foreign brand in the United States just a few years prior.
The WSJ has more on the forthcoming $3,000 Nissan Datsun in the video below:
Tags : $3000 Nissan, $3k nissan, Datsun, datsun reboot, datsun remake, Nissan, nissan datsun, nissan datsun 2014
Posted: October 2, 2012
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Oct 2, 2012
My pop had one of these way back when I was a little girl in the 80's!
Oct 2, 2012
The cheaper the cars, more cars on the streets, more carbon emissions.
Oct 2, 2012
First off I buy American First, but I had a Datsun/Nissan Maxima and that car was unstoppable. Seriously, after 200,000 miles the engine ran like a freaking swiss watch. Bringing back Datsun is a good idea.
Oct 2, 2012
WOW.
Oct 2, 2012
My first car was a Datson – I loved that car and it ran forever!
Oct 2, 2012
I had Datsun 280zx with cassette player in '83' Back in Black was the bomb! Loved that car..
Oct 2, 2012
and as usual the best models of every " import " are unavailable to the US market. Why? Because the tree hugging, save everyone form everything that can possibly hurt them fruit cakes, would make it too expensive to market here. Thanks again.
Oct 2, 2012
If all the parts are made in America how is it not an American car?
Oct 2, 2012
I had one too I miss the car. It was my first car and was truely ahead of its time.
Oct 2, 2012
Had a Datsun 310…Great car on control and mileage. Wish I had one today.
Oct 2, 2012
Had a Datsun 310…Great car on control and mileage. Wish I had one today.
Oct 2, 2012
We bought a $27K X-Terra from Nissan, the smog system self destructed before we had made the last payment.
We were given the choice of paying 2K for a new smog system or junking the vehicle. Nissian said not their problem. We paid the $2K , the check engine light went out just long enough to pass smog then came right back on…
My point, I don't trust Nissan products.
Oct 2, 2012
I still prefer my vintage Flintstonemobile… Yabba dabba do!
Oct 2, 2012
Oh Jesus, if the parts for the Russian car is "local sourced" the new car smell will be Vodka…. and the Indian car will stink of Curry and Insence. I had a 76 280Z and a 72 510, I raced both in Modified SCCA classes at Ate Up BMW's and Corvettes! After Datsun turned into Nissan, the cars became CHIT!
Oct 3, 2012
Had a DATSUN 1972 B 110 little four cylinder that reminded me of a mode, A Ford. Ran evcellent, drove good and was just all around good car. If I could find one I would buy another.
Oct 3, 2012
I know lol the Toyota Tundra is built in America, The F150 and Silverado are made in Mexico haha
Oct 3, 2012
That's why Saturn should have never been shutdown! Saturn was the last all American affordable car company we had.
Oct 3, 2012
Bring it to the us where many americans also cant afford cars.
Oct 3, 2012
new datsun should get ideas from scion toyota.
Oct 3, 2012
Irving J. Uribe – Mexico is in America.
Oct 3, 2012
yeah Momma u were the bomb in that car too! Sondra Kay Davis
Oct 3, 2012
Pontiacs are untrustworty as well. Never get one again. VW now 2008 ahhhhhh the German engineering is impeckable.
Oct 3, 2012
My first car was a Datsun!
Oct 6, 2012
They were good little cars back in the day!