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Hood By Air Teams Up With Adult Site, Uses Common Item To Create NSFW Look For Models

By Jonathan Brown
Published on: 06:44 PST, Sep 12, 2016

Fashion, like art, is pretty subjective, but there’s no doubt what audiences who viewed the Hood By Air show at New York Fashion Week were meant to be visualizing on Sunday.

For starters, as reported by Harper’s Bazaar, the urban clothing line teamed up with adult entertainment mecca Pornhub for what was sure to be a controversial, live-action display. Also, before the actual Hood By Air show began, audience members were treated to a soundtrack that featured, according to those in attendance, sounds of gurgling, swallowing and spitting. Seriously, people, you can’t make this stuff up. But wait, there’s more!

[Photo by Frazer Harrison/Getty Images]

Lastly, but most telling in both the visual and mental sense, the beauty look for the Hood By Air models, which saw them coated in what can most innocently explained as clear gunk, was meant to supposedly capture, “mischievous children who got into households accidents, like getting into Vaseline.”

Prepare yourself, Inquisitr readers: Things are about to get a bit uncomfortable and NSFW in here, but keep in mind, it’s not what you actually think it is — even though that’s probably exactly what you’re supposed to be thinking it is.

Unsurprisingly, those who worked behind the scenes for the shocking Hood By Air show were extremely careful when using descriptors for the intent of the exhibition.

“She’s Miss Messy,” nail artist Mar y Soul said of one of the models, who were all made up not just in petroleum jelly, but a concoction that also included Egyptian Magic, MAC Cosmetics Mixing Medium Shine, and common theater makeup to really make the look pop on their skin (an added ingredient of Bumble and Bumble Curl Anti-Humidity Gel-Oil was used on the models’ follicles). As for the actual clothing, outfits were sprinkled with terms such as, “Never Trust a Church Girl,” “Wench,” “Do You Know Where Your Children Are,” and “Hustler.”

One model, in particular, wore a top that featured lyrics to Soundgarden’s 1994’s hit, “Black Hole Sun,” which includes a line that more than likely wasn’t intended to be so perverse, but feels all the more so here, “won’t you come, won’t you come?” Surprisingly, as absolutely XXX-rated as the presentation as Hood By Air was, it isn’t the first time that fashion has added a heavy aspect of sex into their mix.

As mentioned by Cosmopolitan in 2015, American fashion designer Rick Owens upped the colloquial ante by involving a twist in his runway show for Paris Fashion Week that no one saw coming. After several male models had walked out in traditional masculine garb, a trio of men wearing robe-like dresses that featured revealing openings in their pelvic regions made their way to the stage.

“Some of them had an arched peephole opening, revealing the model’s manhood,” the women’s tome explained. “This actually heightened the religiosity aspect [of the show]. It wasn’t done in bad taste, but it was mysterious, like sending out bold fertility gods.”

That, however, was nothing compared to the accessory that Belgian designer Walter Van Beirendonck placed on some of his models during a 2014 fashion show. Known for his choice to often imbue political commentary into his work, the openly gay fashion maven was said to be highly offended about an inflatable sculpture of a Christmas tree that was taken down in Paris earlier that year. Because of its shape, most joked that the ballooned version of the holiday staple looked more like an anal-based sex toy, more commonly known as a “butt plug.”

In retaliation to its removal, as similarly reported by New York Magazine, Beirendock had those who walked during his Paris display wear smaller versions of the questionable object as necklaces and lapel pins.

[Photo by Nicholas Hunt/Getty Images]

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