The Black Eyed Peas have pledged to fight gun violence, and the band members are trying to achieve their objective by launching the new rendition of “Where is the Love?” the group’s 2003 award-winning single.
— The Black Eyed Peas (@bep) September 1, 2016
Black Eyed Peas members, namely` will.i.am, apl.de.ap, Taboo, and Fergie decided to come up with the new rendition to bring to light the widespread violence that is currently disrupting society, especially taking the form of planned terror attacks and hate crimes. The group was particularly motivated to relaunch their hit number to address the rising cases of gun violence that are being reported.
“Where is the Love?” clearly questions the lack of empathy and the absence of human values in today’s society, one that is witnessing an alarming rate of growth of violence year by year. To drive their point across, the group pointed to violent incidents that occurred over the past year. The worst attacks were the shootings and bombings that took place in Paris, Belgium, Turkey, and Orlando. Additionally, the members have also cited the killing of Alton Sterling and Philando Castile by law enforcement officers as part of the motivation behind their latest initiative.
According to Rolling Stone, will.i.am. expressed his confidence in attaining the desired outcome through the newly-launched rendition of the Black Eyed Peas hit song “Where is the Love?”.
“I hope this song inspires the millennial to go all out. Scream from the tallest mountain. Care like your freedom depends on it. Pay attention like that is at risk.”
— E! News (@enews) September 5, 2016
Celebrities like Jamie Foxx, Justin Timberlake, and Jaden Smith have teamed with Black Eyed Peas members for the rendition that appeals to the world’s citizens to maintain peace by preventing violence and curbing hatred. The group has also made a new video for the new version which is exclusively available on Apple Music.
Further, the rappers have decided to use their new initiative to raise funds for a noble cause. Billboard reports that all proceeds from the Black Eyed Peas’ new song will be directed to the i.am.angel foundation, where the funds will be used to promote education and sponsor scholarships.
— ABC7News (@ABC7News) September 4, 2016
The Black Eyed Peas’ songs and live performances have always been known to have a definite cause behind them, and the rappers have also vowed to support each other in their individual causes and ventures. Earlier, the members of the music group came together to support will.i.am’s live show in London to promote the smartwatches that were manufactured by Fashionology, the company founded by the rapper-turned-technology evangelist. In addition to helping the users to track time and make calls, will.i.am’s voice-activated smartwatch also helps people to estimate the calories that they have burned.
In the bizarre concert, will.i.am was seen tracking his calorie consumption while he called his mother in the midst of the live performance. The most bizarre moment of the concert came when AneedA, the smartwatch’s built-in voice assistant, sang along with the rapper on “Scream and Shout,” will.i.am’s hit number that also features Britney Spears.
People got me, got me questioning #WHERESTHELOVE [?]
— The Black Eyed Peas (@bep) September 2, 2016
The Black Eyed Peas rapper has programmed the voice assistant application to read phonics and pronounce the words as instructed. Except for Fergie, all other members of the Black Eyed Peas joined will.i.am in his free concert that was held at Royal Albert Hall. Through his concert, the Black Eyed Peas members expressed their desire to motivate parents to encourage their children to study technology and attain proficiency in various computer languages. According to the BBC, will.i.am admitted to harboring a dream of a career in technology development for several years.
“Five years ago, I decided I want to build artificial intelligence. That’s a crazy thing for a person from the projects to dream of. But here I am.”
Like a typical Black Eyed Peas concert, will.i.am’s live performance had many singers making guest appearances during the show. Artists like Tinie Tempah, Ricky Wilson, and WSTRN performed their hit singles “Girls Like,” “I Predict a Riot,” and “In2.”
[Photo by Matt Sayles/ AP Images]