With the popularity of their EEE PC line growing on a daily basis, Asus president Jerry Shen has released plans to create an e-book reader, an offering that will use the popular EEE brand name.

With a market that requires very little resources to enter, Asus’ main goal will be establishing a loyal customer base and content delivery system for their eBook platform, which may be an easier process if they can convert some of their loyal EEE customers and deliver a quality eBook delivery system.

Mr. Shen also told Digitimes that the company will look to develop, market and launch the EEE-Book before the end of 2009, although that was his “early” release estimate.

We’ll post more information as it becomes available.