Wilcoxson’s Ice Cream Angers Customers With Anti-Muslim Comment
Social media can be a great tool for a small business. It can also bring a business down. Wilcoxson’s Ice Cream in Livingston, Montana, sparked a flurry of angry comments on Facebook after it insulted on of its Muslim customers.
The Huffington Post reports that the incident occurred on September 21 when a customer asked about the ingredients in Wilcoxson’s Cookies And Cream gelatin.
The customer asks:
“Hey saw ur cookies and cream has gelatin in it. Does it contain pork? I am a Muslim and love your ice cream and when I read it today I was shocked. I look forward to you writing me back. Thank you. If possible if it does have pork gelatin please tell me what flavors do so I can avoid the. Thanks again.”
That was a very polite question, right? Here’s how CEO Matt Schaeffer responded:
“We don’t deliver outside of Montana, certainly not Pakistan.”
The Huffington Post reports that Wilcoxson’s was forced to shutdown its Facebook page after it was flooded with angry responses. The restaurant’s Yelp page has also been filled with one star reviews.
Schaeffer told the Daily Chronicle that the incident was a simple misunderstanding. Schaeffer claims that the Facebook user had a Pakistan article next to his name and thought that the customer was posting from Pakistan. Schaeffer said that he read the message quickly and misunderstood the message.
Schaeffer said:
“I thought he was making this comment from Pakistan … It wasn’t a racist comment … It was just an honest mistake. I apologize if he took it wrong, that’s not what I meant by it. I guess I didn’t read the whole thing.”
Do you think the comment was an honest mistake?
Tags : ice cream racism, racist facebook, racist ice cream, wilcoxson's ice cream
Posted: September 28, 2012
![Taylor Swift’s Disgusted Reaction To Justin Bieber, Selena Gomez Kiss Goes Viral [Video]](http://cdn.inquisitr.com/wp-content/uploads/2013/05/Watch-Justin-Bieber-And-Selena-Gomez-Backstage-Kiss-The-Taylor-Swift-Diss-Video-100x100.jpg)
![Wife Douses Husband With Beer After He Protects Her From Ball [Video]](http://cdn.inquisitr.com/wp-content/uploads/2013/05/wife-douses-husband-with-beer-100x100.jpeg)
![‘Ugly Baby’ Jab On ‘Footy Show’ Angers Parents [Video]](http://cdn.inquisitr.com/wp-content/uploads/2013/05/ugly-baby-100x100.jpg)
![Nicki Minaj Twerk Filled Lap Dance For Lil Wayne At 2013 Billboard Awards [Video]](http://cdn.inquisitr.com/wp-content/uploads/2013/05/nicki-minaj-twerk-filled-lap-dance-lil-wayne-2013-billboard-music-awards-video-100x100.jpg)
Sep 28, 2012
Kind of ironic here. We're so used to the 'death to America' slogan, but you have one person simply refuse to deliver ice cream to Pakistan, and everybody's in an uproar. But, it's okay to hear 'death to America' every single day in the news. Maybe this guy is the ice cream Nazi!
Sep 28, 2012
Lori Grierson: I'm sorry if the article wasn't clear, but the person who asked about there being pork in the ice cream wasn't requesting the ice cream to be delivered to Pakistan. The customer actually lives in Montana where the ice cream company is located and wanted to know if one of the ingredients was pork gelatin, just like any other customer questioning for dietary restrictions such as if an item is vegan, or contains gluten, or contains peanuts. Hope that clears things up
Sep 28, 2012
Of course, of course, but why would he think a Montana company would ship to Pakistan?
Sep 28, 2012
you're an idiot
Sep 28, 2012
I certainly wouldn't ship anything to Pakistan either!
Sep 28, 2012
NO ICE CREAM FOR YOU!
Sep 28, 2012
I…just…I don't even…
Sep 28, 2012
Moron learn to read Lori! He did not want it shipped to Pakistan, he did not even ask about shipping. He lives in Montana
Sep 28, 2012
Moron! Learn to read. He did not ask it to be shipped to Pakistan, he did not even ask about shipping. He lives in Montana and just asked about the ingredient content of the ice cream. The rascist that responded thought he was Pakistani because of his religion
Sep 28, 2012
Well…how in the hell are you going to ship ice cream?? ESPECIALLY to Pakistan?
Sep 29, 2012
@Lori Grierson OMG!?!!you are so dumb you cannot even read my post much less this article. NO ICE CREAM FOR YOU. Did you drop out in the 4th grade or did you get home schooled on creationism
Sep 29, 2012
@Jesse Farmer you obviously failed reading comprehension. Trying reading it out loud again to yourself
Sep 29, 2012
Ship him a nice hot koran burn….with a side order of pork bacon sauce.
Sep 29, 2012
Come to think of it…I don't think that you can ship ice cream anywhere…
Sep 29, 2012
Customer lives in Sheridan, Wyoming, not Montana. The president of the company clicked to the posters timeline to see where he lived, which showed the usual map next to the profile pic (which normally has the location of the last post) and there was a map of Pakistan there with a location bubble in it. He really thought the poster was from Pakistan.
Sep 29, 2012
Doesn't live in Montana–his post indicates Sheridan, Wyoming.
Sep 30, 2012
Nobody is as stupid as Lori Grierson is pretending to be. I believe you're all being trolled.
Sep 30, 2012
If I may say so…you just don't catch on very quickly…do you?
Oct 1, 2012
No perceived racism, just overly sensitive people looking to make trouble. Move on and let the guy keep his job…
Oct 5, 2012
No, the comment was not an "honest mistake". The request was for a simple answer, not to mention, very politely. The respondent, the CEO of all people, not only gave a ridiculously racist and rude response but just shat away his chances of a dedicated customer. An idiot racist and a bad salesperson – good job Matty boy.
Oct 16, 2012
I've asked if a product have a specific ingredient that doesn't fit my diet. WTF does that question have to do with shipping AT ALL?
Oct 17, 2012
Even if it was a mistake on his part, it's still a rude response. Hell even if the guy was from Pakistan, the guy from Wilcoxson doesn't even acknowledge the actual question, so the response was curt and you could see that he didn't read the question. That's like if I call a Chinese Restaurant and ask about what's in their food and they just say "We don't deliver to ( x location)" Okay… well that's not what I asked. Either the guy is a rude racist, or just a rude jerk.
Oct 18, 2012
This "Lori Grierson" person is really digging herself into a hole. Perhaps she works for this company…
Oct 18, 2012
It was NOT av mistake. The customer mentioned that "he loved the ice cream". If he was in Pakistan, he probably wouldn't need to know about the ingredients! Why do White folk always feel they need to lie! Just tell the truth!
Oct 18, 2012
This certainly wasn't an honest mistake. The CEO had a chop on his shoulder and thought he could vent his bigotry on this consumer without consequence. He probably bragged about it to his buddies, before realizing the power of social media.
Oct 21, 2012
Why do two people like this comment? Are you complete morons? I was hoping you'd be lacking a genetic component or had a mental defect, but consider that girl with autism just outsang Katy Perry that probably just means that you're actually THAT stupid.
Oct 21, 2012
Is there no one left in this world with any sense of humor?
Oct 31, 2012
i heard wilcoxson's ice cream in the bomb.