Disney To Open Boutique Stores In JC Penney Next Fall
In a collaboration that’s sure to generate some cash flow for all involved, Disney announced that it will open boutique stores in several JC Penney locations next fall, according to The Dallas Morning News. The move, which will inject all sorts of Disney-branded merchandise into the company’s floor space, will reportedly affect over 500 stores.
“The Disney shops will average 750 square feet to 1,100 square feet and sell costumes, plush toys, figurines, footwear, sleepwear, underwear, backpacks, lunch totes and apparel for boys, girls and babies,” Daily Finance is reporting.
The move to include Disney boutiques in their stores is yet another move by JC Penney to reinvigorate their business. Recent moves orchestrated by former Apple executive Ron Johnson are specifically designed to push the company in an upward direction. A new ad campaign featuring comedienne and daytime talk show host Ellen DeGeneres is just one of JC Penney’s new retail strategies.
The company is also giving their stores a bit of a makeover in an effort to give each brand its own unique space. These in-store boutiques will reportedly include Levi’s, Liz Claiborne, and Disney, just to name a few.
“All those boutiques are the apps. What J.C. Penney is creating is a new interface,” Johnson explained. Once his plan comes together, the new CEO will have added over 100 different branded boutiques to the company’s numerous locations.
According to The Dallas Morning News, Disney isn’t the only kid-oriented business receiving its own space on the retailer’s floor. Carter’s and Giggle, two companies parents probably know by name, will receive their own in-store boutiques as well.
Although CEO Ron Johnson is attempting to get JC Penney back on its feet, analysts are still a little unsure about the company’s performance in the long run. Sales were reportedly down 20 percent through July, forcing executives to lower the retailer’s expectations for the rest of the year. Maybe the addition of Disney merchandise will help the company land on its feet.