Ciara is actively making her return to the music scene. The “I Bet” singer has reportedly inked a deal with Friends At Work, a new management company, which hopes to shape the singer’s forthcoming album into her most successful one yet.
Friends At Work is a new business founded by Ty Stiklorius, who previously worked as co-president at the Atom Factory, famously known for its affiliation with Hollywood stars like Lady Gaga.
FAW is already the home for singers including Alicia Keys and John Legend, ThatGrapeJuice reports, adding that finding the right management seems to be the beginning of a new era for the 30-year-old R&B star.
— Gregg Bell (@gbellseattle) August 1, 2016
Earlier this year, reports alleged that Ciara had decided to part ways with L.A Reid’s Epic Records following the news that her latest album, Jackie, sold a measly 19,000 in its first week, making it her lowest-selling record to date. On top of that, the project in its entirety was given a 2-star review from Billboard, marking it as her worst-rated album yet.
The marketing campaign to support the album was rather limited, with the few radio appearances she did, and a couple of morning performances on TODAY and ABC. Ciara is aware that she needed a complete change regarding the people around her, and getting the right management became her number one priority before anything else.
While the “Goodies” hitmaker has yet to decide which label she plans on signing with, she has already hinted on her social media pages that she’s back in the studio with several producers in the hopes of finding some early material that will make the cut on the next album.
— ThatGrapeJuice (Sam) (@thatgrapejuice) August 1, 2016
u wanna drag someone over ciara when u should be dragging your bank account for being dry & insufficient pic.twitter.com/HglRXmuf0Z
— ZÉ (@smallbellybella) July 31, 2016
It’s been a tough journey for Ciara, who found herself in endless drama-filled situations regarding her music which all started with the release of her third record, Fantasy Ride. Ciara made it known that her record label at the time wasn’t supportive and allegedly refused to promote the singles, evidently leaving her with poor first-week sales.
This would soon follow with the fourth and fifth albums, Basic Instinct and Ciara. Her last platinum-selling album happens to be The Evolution, which the former cheerleader released all the way back in 2006.
And while her music career has been rather rocky as of late, Ciara’s personal life couldn’t get any better. Just last month, the talented performer married NFL player, Russell Wilson, in a lavish ceremony out in Liverpool, England with the likes of best friends Lala Anthony and Kelly Rowland in attendance.
On top of that, on May 12, Ciara announced she had signed a modeling contract with IMG, who will assist her with landing deals with fashion designers to model their clothes. She’s already established good working relationship with Riccardo Tisci and Roberto Cavalli, so it only made sense for her to venture out into the world of modeling.
— ELLEUK (@ELLEUK) July 31, 2016
What do you make of Ciara’s forthcoming return to music? With so many artists struggling to sell a decent amount of records these days, should Ciara really put all her effort into music again?
Ciara has yet to confirm the news about her new management deal while her next record is expected sometime next year. Some reports say that a teaser of what to expect from the singer’s next album could be released by November, which will be the start of a heavy promotional campaign backed by Ciara’s new management company.
Follow the singer on her Twitter page for more up-to-date news regarding her forthcoming record.
[Photo by Santiago Felipe/Getty Images]