On July 7 of every year, Bungie Day is typically a fan-led celebration of all things Bungie. In 2016, however, Bungie Day celebrates the developer’s 25 years of creating games like Destiny, Halo, Oni, Myth, and Marathon. In commemoration, Bungie has a special treat for Destiny fans in the form of an exclusive Emblem called 7-7 Ad Infinitum. This limited edition Emblem can only be obtained by making a purchase at the official Bungie Store, and the profit from all purchases will be donated to the charitable causes supported by the Bungie Foundation. Guardians interested in adding the 7-7 Ad Infinitum Emblem to their collections must make their purchases by July 13.
Happy Bungie Day! To celebrate, we have new wares. This week, earn a Destiny emblem with each purchase! pic.twitter.com/j6AyfEd2F0
— Bungie Store (@BungieStore) July 7, 2016
Details on how to get the 7-7 Ad Infinitum Emblem are outlined on bungiestore.com. Per the guidelines, an email is sent to the purchaser containing a one-time use code for the Emblem.
“Starting on 07/07/2016 and ending on 07/13/2016 at 11:59 [p.m.] PST, you’ll receive a code for a free Destiny Emblem with the purchase of any item on the Bungie Store. When a product is added to your shopping cart, the Destiny Emblem ‘7-7 Ad Infinitum’ will also be added automatically at no additional charge…You’ll receive an email shortly after completing your purchase that will contain the code and instructions on how to redeem the code in-game.”
Savvy Destiny collectors can obtain additional free Emblems by purchasing select products. Currently, the Destiny original soundtrack and The Taken King original soundtrack both include a unique, free Emblem with purchase. The soundtracks are available in digital format for $7 USD as of this writing.
Also added to the Bungie Store in celebration of Bungie Day are two limited edition collectible pins. The Tricorn Collectible Pin (Series 1) comes with a grey Emblem featuring the Destiny Tricorn symbol, and the Bungie Foundation Collectible Pin features the foundation’s iconic red heart on a light blue background. According to customer reports on the Bungie.net forums, however, both pins sold out shortly after becoming available. There is no word if additional stock might be made available at a later date. Due to the limited production run of the collectible pins, some are reselling unopened pins with the unused Emblem codes on eBay for far more than the $14.99 USD list price.
— Bungie Store (@BungieStore) June 8, 2016
Although they don’t include additional emblems, many other items have been selling out during the week-long Bungie Day festivities. Many of the exclusive pendants, earrings, and other accessories by Rock Love Jewelry are no longer in stock. However, many of these items have sold out in the past, and it appears some styles are being restocked.
— Bungie Foundation (@BungieLove) May 26, 2016
Emblems are also sometimes given out from time to time as a thank you to Bungie Foundation donors. Most recently, the Bungie Foundation has offered a special Emblem to those who donated $50 USD toward their Mox Gauntlet team, as part of an annual table top gaming charity event in support of a young adult shelter.
— Bungie Store (@BungieStore) July 7, 2016
Also in celebration of Bungie Day, the developer has demonstrated their commitment to giving back to the global community playing their games by announcing all Bungie Store profit will be donated to the Bungie Foundation. As the developer’s charitable arm, and a registered 501(c)(3) organization, its “mission is to reduce distress and suffering in children through entertainment.” In the U.S., they support charitable organizations like the Child’s Play, Make-A-Wish, Ronald McDonald House, and the Boys and Girls Clubs of Bellevue. According to Make-A-Wish, “Bungie has granted 30 studio tour wishes and provided more than $300,000 in in-kind support to Make-A-Wish Alaska and Washington since 2001…” On a global level, the Bungie Foundation has made contributions to Direct Relief. In one of their largest relief donation efforts to date, the organization rallied the support of more than 50,000 Destiny players in response to last year’s devastating Nepal earthquake.
[Image via Activision]