Scooter Braun, Justin Bieber’s manager, has apparently signed South Korean rapper Psy (Park Jae-Sang) to a recording contract. Psy made the smash hit “Gangnam Style” video which has logged over 123 million hits on YouTube.
Scooter Braun made the announcement, appropriately enough, on YouTube (see video below). After hanging out in California for four days and becoming friends, Braun said that he and Psy had “come to an agreement to make some history together,” and that Psy “will be the first Korean artist to [make] a big record in the United States.”
To “mark the moment in history,” Scooter Braun and Psy downed some high-octane Korean booze.
The video does not elaborate on the details on the arrangement, but according to theNew York Times, “Psy has signed a contract with Mr. Braun’s record company, Schoolboy, which is associated with Universal’s Interscope label.”
Gangnam referenced in the title of the Psy video is one of Seoul’s trendiest neighborhoods something like Beverly Hills, California. As Time previously explained, “Much of the video features PSY riding an invisible horse through the streets of the Seoul’s Gangnam district, which gives you a pretty good sense of the clip’s tongue-in-cheek vibe.” The Wall Street Journal added that “On ‘Gangnam Style,’ Psy raps about the ideal girlfriend – one who is a smart and conscientious during the day and sexy and fun at night.”
Watch the video of Scooter Braun and Psy making a public announcement of their new music agreement: