Bethenny Frankel On Business: ‘Even Now I Struggle To Make Things Work’
Bethenny Frankel has worked very hard on her business, Skinnygirl Cocktails, so when Sonja Morgan decided to introduce her own brand of booze called Tipsy Girl, she was furious. Bethenny felt that Sonja’s brand was just a cheater brand that was trying to get some of Frankel’s brand recognition. While the other ladies learned about Sonja’s new business at her birthday party, Frankel learned about the news in Page Six after they ran a comparison between the two brands. Needless to say, Frankel was furious.
According to a new Bravo report, Bethenny Frankel is now revealing that it takes quite a bit to make a brand as successful as hers. Of course, Frankel is rumored to have a $100 million business, and she doesn’t want Sonja to use her fame to market her own business. The two sat down on last night’s episode of The Real Housewives of New York, and Frankel didn’t hold back during the conversation.
“I have no anger towards Sonja, but I do have sympathy. I hope she can find her truth somewhere in the process. Ideas and names are a dime a dozen. Execution, drive, dedication, and passion push it through,” Bethenny Frankel reveals on her blog for the episode, adding that starting a brand has nothing to do with just announcing something on a television show and then making it happen.
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“This was just an unoriginal name and idea, and it gives a false impression to the audience–that you just go on tv, and poof a brand is born. That isn’t how it works. I also know this industry fairly well, and the TTB, the liquor governing board that approves labels, would doubtfully name a cocktail ‘half drunk’ girl. They take drinking responsibly as seriously as do I,” Bethenny Frankel points out, hinting that the industry probably won’t accept Sonja’s drink with open arms.
Bethenny has shared her entrepreneurial journey on The Real Housewives of New York for years. When she first joined the show, she struggled to pay her rent. Frankel baked cookies, sold scarves, and cooked for celebrities. Bethenny did everything possible to make it work, and then she created the Skinnygirl Margarita. While she just started ordering it when she was out with her friends, she soon thought about trademarking it and getting it bottled. Soon, her brand was born, and she sold the cocktails part of her business to Jim Beam.
“Oh what a tangled web we weave. It was crazy to watch the evolution of my hustle from a CT supermarket to Union Square. The stakes are way higher, but the hustle is the same. Business is tough. I love what I do, and I am 100% invested, and it is my mission to help and inspire female entrepreneurs. This entails being honest about what it takes. Even now I struggle to make things work, and I have drive and determination, and I’m completely committed,” Frankel shares, admitting that she still struggles to make things happen these days even though she has proven herself.
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Just because she has an idea doesn’t mean that these ideas will sell out completely. Frankel reveals that she even struggles to move some of the products at Walmart. Just because Bethenny creates a product doesn’t mean it’s going to sell out. And maybe this is something that Sonja Morgan doesn’t understand. This is something Frankel has been trying to say for quite some time in her blogs for the show.
What do you think of the way Bethenny Frankel handled the situation last night? Are you surprised that she was so aggressive with Sonja Morgan, or do you think it makes sense since she’s worked so hard on her business to make it a success?
[Image via Instagram]
