Nike has always been able to charge a pretty penny for a pair of Lebron James sneakers. And now that the self-proclaimed King has an NBA Championship ring and a gold medal, the company is truly going to test the price limits.
At $315, James’ new shoe, the LeBron X, will be the most expensive in Nike history.
It’s quite a price jump too. The Miami New Times reports that the LeBron 9s sold for just $170.
But the new sneakers aren’t the only item at Nike to get a price hike. According to The Wall Street Journal, Nike is planning to raise prices for all of its shoes and clothes by at least 5 percent. Nike said that the price increase has to do with the rising cost of labor in China as well as cotton prices. Chuck Taylor Sneakers, for instance, will rise from $45 to $50.
So why did the LeBron James X shoot up from $170 to $300?
According to Dime Magazine, Nike will be selling a version of the LeBron X for about $180. But that version won’t come with the highly touted Nike+ Basketball technology. If you want the built in Nike+ Basketball technology, which tracks things like your vertical leap, you’ll have to dish out more than $300.
The shoes don’t have an official release date, but you’ve probably already seen a pair on the court. LeBron James wore the new shoes during the gold medal game at the 2012 London Olympics. The new shoes are expected to hit store shelves between January 13, 2013 and February 15, 2013.
Do you think people will pay $300 for the LeBron X?