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		<title>Michael Phelps&#8217; Agent: Swimmer Did Not Violate Rule 40</title>
		<link>http://www.inquisitr.com/305511/michael-phelps-didnt-violate-rule-40-agent-says/</link>
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		<pubDate>Sat, 18 Aug 2012 14:14:18 +0000</pubDate>
		<dc:creator>Daniel McCall</dc:creator>
				<category><![CDATA[Sport]]></category>
		<category><![CDATA[Louis Vuitton Steamer Trunk]]></category>
		<category><![CDATA[Michael Phelps]]></category>
		<category><![CDATA[Michael Phelps Louis Vuitton]]></category>
		<category><![CDATA[michael phelps rule 40]]></category>
		<category><![CDATA[rule 40]]></category>

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		<description><![CDATA[<br />Michael Phelps appeared to have landed himself in hot water over leaked photos from a Louis Vuitton ad campaign that the swimmer starred in, with some suggesting that Phelps could possibly be stripped of a few of his medals over the ordeal. Not so, says his agent. On Friday, Phelps&#8217; agent, Peter Carlisle, dismissed the [...]<p><a href="http://www.inquisitr.com/305511/michael-phelps-didnt-violate-rule-40-agent-says/">Michael Phelps&#8217; Agent: Swimmer Did Not Violate Rule 40</a> is a post from: <a href="http://www.inquisitr.com">The Inquisitr</a></p>
<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-305600" title="michael-phelps-didnt-violate-rule-40-agent-says" src="http://www.inquisitr.com/wp-content/uploads/2012/08/michael-phelps-didnt-violate-rule-40-agent-says-e1345299252114.jpg" alt="" width="475" height="296" /></p>
<p>Michael Phelps appeared to have <a href="http://www.inquisitr.com/304841/michael-phelps-to-be-stripped-of-medals-swimmer-in-hot-water-over-louis-vuitton-ad/">landed himself in hot water</a> over leaked photos from a <a href="http://www.inquisitr.com/300760/michael-phelps-strips-down-for-louis-vuitton-ads/">Louis Vuitton ad campaign</a> that the swimmer starred in, with some suggesting that Phelps could possibly be stripped of a few of his medals over the ordeal. Not so, says his agent.</p>
<p>On Friday, Phelps&#8217; agent, Peter Carlisle, dismissed the suggestion that Phelps was in danger of losing medals in a statement to the Associated Press, saying that the swimmer, who now holds more medals than any other Olympian, did not violate any rules.</p>
<p>The rule in question in the Louis Vuitton campaign controversy is rule 40, a provision that prohibits Olympic athletes from promoting non-official sponsors. Louis Vuitton was not on that list. Had Phelps authorized the release of the photos, Carlisle he <em>would</em> have been in violation of the rule, but, as Carlisle points out, the photos were leaked, and so Phelps isn&#8217;t in the wrong and is in no danger of losing any medals.</p>
<blockquote><p>&#8220;He didn&#8217;t violate Rule 40, it&#8217;s as simple as that,&#8221; Carlisle told the Associated Press in a telephone interview. &#8220;All that matters is whether the athlete permitted that use. That&#8217;s all he can control. In this case, Michael did not authorize that use. The images hadn&#8217;t even been reviewed, much less approved. It&#8217;s as simple as that. An athlete can&#8217;t control unauthorized uses any more than you can guarantee someone isn&#8217;t going to break into your house.&#8221;</p></blockquote>
<p>The Associated Press reports:</p>
<blockquote><p>&#8220;The ad campaign, which revolves around pictures taken by famed photographer Annie Leibovitz, officially began on Thursday – the day after the IOC ban ended. Among the pictures: one that shows Phelps in a bathtub, wearing only goggles and a skimpy brief, another that depicts him sitting on a sofa, wearing a three-piece suit and chatting with former Soviet gymnast Larisa Latynina, whose record for most overall medals he broke at the London Games.&#8221;</p></blockquote>
<p>In case you missed it, you can see one of <a href="http://www.inquisitr.com/300760/michael-phelps-strips-down-for-louis-vuitton-ads/">Phelps&#8217; Louis Vuitton ads here</a>.</p>
<p><a href="http://www.inquisitr.com/305511/michael-phelps-didnt-violate-rule-40-agent-says/">Michael Phelps&#8217; Agent: Swimmer Did Not Violate Rule 40</a> is a post from: <a href="http://www.inquisitr.com">The Inquisitr</a></p>
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