The new shots, which will be plastered across billboards throughout the US this week, feature the 37-year-old Beckham sporting a lush Magnum P.I.-style mustache and a pair of H&M boxer briefs.

“I’m very happy that so far people seem to like it, and the first season was incredibly successful,” Beckham, who was a part of the 2012 Olympic torch lighting ceremony, said of the new underwear campaign. “The challenge is to keep it going and establish a brand that will last many years. That is my ambition.”

In addition to the new billboard ads, Yahoo! writes that nine 10-foot statues of the soccer star will be placed throughout New York City, Los Angeles and San Francisco.

Beckham said he didn’t have any help getting in shape for the ads, where he was minimally dressed in front of the cameras.

“I did nothing different,” he says. “I’m naturally fit, of course, as an athlete, so there is nothing out of the ordinary I do!”

According to H&M’s website, the David Beckham Bodywear line was designed by the soccer star himself and reflects Beckham’s personal style with a focus on quality, fit, function, comfort and design.

Besides boxer briefs, the line features trunks, regular briefs, woven boxers, T-shirts, henleys, and pajama bottoms and long johns.

Check out a few shots from Beckham’s new H&M ad campaign below:

David Beckham statue via msjanet01

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David Beckham Strips Down For New H&M Underwear Ads [Photos] is a post from: The Inquisitr