Kim Kardashian Drives Around LA Promoting Kanye Pop-Up In NYC

Kim Kardashian is no doubt aware that she is one of the most heavily photographed women in the world and instead of shooing off paparazzi, she chooses to use the spotlight to her advantage, regularly. Most recently, Kardashian has used her platform to promote her hubby, rapper Kanye West.

While out-and-about with Scott Disick, the reality star ensured to strut around wearing a jacket that had the name of West’s “Pablo” pop-up store scrawled across the back. The Daily Mail shares that “The 35-year-old spent the day hanging out with Scott Disick driving around LA in his convertible Rolls Royce.” The star dressed extra-casual for the afternoon on Friday. The publication shares the style choice Kardashian opted for as a change from her usual form-fitting dresses.

“The Keeping up with the Kardashians star headed out, she decided to keep things a little more casual (for Kim). Donning ripped jeans teamed with a black baggy tee and a red rain mac paired with heeled sandals, naturally (she might be mixing things up but heels are ubiquitous!) the star still looked as fabulous as ever.”

Clearly the wealthy star is able to sport top brands to achieve her hip style. The ripped jeans worn are by J Brand; however, similar jeans come at all price points, making the look easy to achieve.

As for the endeavor by Kanye that Kim was promoting, the pop-up shop that opened its doors on March 18 is in Soho, New York, between some high-end stores such as boutiques by Celine and Moschino.

Billboard shares about the clientele that stopped into the temporary shop on opening night.

“On opening night (March 18), the Yeezy Hive included a mixed bag of consumers, from the suited business folk to Yeezy Boost-clad hypebeasts, as well as West’s inner circle, like model Luka Sabaat, Ian Connor and producer Mike Dean. Day two offered the early-rising weekend crowd with the same fervor as a Jordan sneaker drop.”

As the publication shares, the true form of the shop mirrors the tweet Kanye used to promote the opening of the store on the social media platform. It includes a square maroon sign that reads “Pablo” in a burnt orange hue and reaches from floor-to-ceiling in the space. A Gothic style of lettering is used to scrawl the letters by artist Cali Thornhill Dewitt. The artist loaned his expertise to Kanye for a number of pieces in the rapper’s apparel line.

The store has a minimalist feel but a lively sound while clientele passes through, as Billboard shares.

“The Pablo mini-emporium was bare with white walls and wooden racks. A lone projection with a montage, including menacing canine faces, violent explosions and rose bouquets plays on loop as a playlist of West’s seventh album, The Life ofPablo.”

Apparel in the pop-up consists of a number of pieces that West revealed at his Yeezy 3 fashion show at Madison Square Gardens last month. Pieces includes hoodies, short-sleeve and long-sleeve shirts, windbreakers, beanies, bomber jackets and caps that are available in blue and maroon red. The pieces line the walls of the store in a “color-coordinated fashion.”

Fans of the controversial rapper are not disappointed in the slightest. One such fan shared that he and his friends bought up nearly $900 of Kanye’s swag and returned on day two for more.

The fan, named Rory, spoke to Billboard about his reasons for being such a huge supporter of Kanye.

“I am a huge Kanye fan. In his discography, [The Life of Pablo album] is in the top three, a more minor work than say Yeezus or My Beautiful Dark Twisted Fantasy.“

[Photo by Jamie McCarthy/Getty Images for Yeezy Season 3]