Who Is Sponsoring Duggar Family Show ‘Jill & Jessa: Counting On’? Sponsors Say They Didn’t Approve Ads
It seems that TLC is in hot water once again for running unapproved advertisements on a Duggar family series. Following the highly publicized Duggar scandal, many advertisers backed out from sponsoring any future Duggar programs and TLC opted to end their relationship with the Duggar family.
However, it seems that TLC just couldn’t sever the ties and offered the family yet another chance to redeem themselves. Though TLC was willing to give the Duggars another shot on the network, it seems that most of their previous sponsors weren’t so forgiving. In fact, almost all of the Duggar’s previous sponsors said they would no longer support the family in any form of advertising including 19 Kids and Counting or any resulting spin-off series. Despite the pledge not to sponsor any future Duggar shows, it seems that the premiere of Jill & Jessa: Counting On was not short on sponsors, so what gives?
The Facebook group Cancel the Duggars has advocated for sponsors to cut all ties for the Duggar family. They have made it their personal mission to inform any and all sponsors who show up on Duggar programming of their disdain for the family and to encourage the sponsors to reconsider advertising options. When the new Duggar program Counting On aired, the group compiled a list of all sponsors that showed up during the program across a variety of cable regions. A list of all of the accounted for sponsors was placed on the blog HashMe Grubby.
The list was separated into three separate groups: companies who advertised despite claiming they would boycott, other companies that advertised, and companies that advertised on the season premiere but have since joined the boycott. The group was encouraged to contact all sponsors on the list to voice their concerns over the companies’ ads on the Duggar program.
Much like when sponsors were contacted back in December, many of the companies claimed that they did not approve ad spots for the Duggar program and that they will contact TLC to ensure no more ads are run on the program going forward. As the Inquisitr reported back in December when the Duggar daughters were given a second chance in the form of a three-part mini series, many sponsors were unaware that their ads were being run during the program.
“Crayola, in particular, has responded to consumers who complained about their commercials airing during the premiere episode of Jill & Jessa: Counting On. The crayon manufacturer assured concerned viewers that TLC aired the commercials against the explicit instructions of the organizations. Crayola claimed they were addressing the issue with TLC, and they “regret” that the commercials aired against their instructions.”
From responses received by those voicing concerns to sponsors, it seems that TLC may once again be guilty of pushing ads that companies have not approved for use on a Duggar program. Check out some of the company responses regarding inquires about Duggar ad placements below.
What do you think about TLC allegedly running ads on the new Duggar program Counting On despite not receiving consent? Do you think TLC will be able to fund Duggar programming with so many sponsors dropping out on the program?
[Image via Instagram]
