INQUISITR.COM / Science & Tech

Social Media Marketing Content Strategy Important To All Businesses Not Just Banking

By Jinger Jarrett
Published on: 09:29 PST, Mar 9, 2016

With the popularity of online of sites like Facebook, Twitter, and Google Plus, social media marketing is an important part of any internet marketing plan. Content marketing is a crucial element of any social media strategy because it requires content to creating the marketing campaign, and to get great results, it requires producing a lot of content. Great content is also required to drive an effective internet marketing plan. To effectively market in the social media age, it means starting a conversation.

The Financial Brand reported that digital marketing trailblazers told banking institutions that the way for them to fully leverage their content strategies in social media marketing is to respond in real time and have an always on strategy. The way to get the most from a business’s marketing dollars is to offers something of value and engage the business’s audience consistently. Not only will banking institutions benefit from this advice, but all businesses will too.

For those in the banking industry, LinkedIn developed two social media marketing guides that gathered the perspectives of leading social media and content marketers. They included best practices as well legal and compliance issues that banking institutions will face when developing social media campaigns. For banking institutions, it’s important to understand the differences between content marketing and more traditional methods of marketing like television and print. The fundamental objectives of the social media marketing campaign need to be considered in order to make the campaign effective.

As previously reported in The Inquisitr, one of the major trends in business to business marketing in 2016 is content marketing. Since banking institutions have both consumer and business to business audiences, it’s important to consider the audience as well when formulating social media marketing campaigns. Relationship marketing still plays an important part here as banking institutions want to continue to build relationships, even with their business audiences. Cross channel marketing is important too because using one marketing strategy to convey a message simply isn’t enough. It’s not enough to send out a press release to announce a new product offering. Banking institutions should use other marketing channels too.

Valpo Life reported that an effective social media marketing strategy is about more than likes. It is also about engagement. More importantly, it is about getting a business’s potential customers to take action on an offer. A successful social marketing campaign gets the customer to take action.

Although getting social media followers is easy, getting them to engage is not. Sites like Facebook make it easy to promote a page through Facebook Ads and get plenty of followers quickly. On other social media platforms like Twitter it’s about following others and then getting them follow back through the use of engaging content. Although a business may have a lot of followers, that doesn’t mean that the social media posts a business makes reach all those followers.

The key to getting results is getting engagement. The more engagement a business can get on a post, the more that post will be shown to other users who haven’t seen it. If only a certain number of followers are seeing a post, and the post is getting little engagement, the content itself may not be engaging enough. This requires a lot of testing and tracking to determine which content works best. Once a business determines which content works best, then it’s a simple matter of creating more of the same type of content to get better results.

[Photo by Pixabay]

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