Caitlyn Jenner’s first episode to the second season of I Am Cait proved to be a ratings flop, leading sources to believe that E! Entertainment will most definitely pull the plug on the show once the current season comes to an end.
Only 750,000 people tuned in for Sunday evening’s episode, which is a drastic drop compared to the 2.7 million viewers that had tuned in for season 1’s debut last year. Even then, Caitlyn Jenner’s show experienced a dip in ratings from week to week but still managed to scoop herself another run, with producers hoping that a new storyline could sustain people’s interest.
— E! News (@ENews) March 8, 2016
Prior to Sunday night’s episode, endless adverts had been running across the network showing Jenner confide in her friends that she was more than interested in dating men, admitting that she is also considering the idea of getting married again in the near future.
The comments proved to be rather controversial, but even that wasn’t enough to get viewers tuning for Caitlyn’s journey as a transgender woman.
According to sources, Jenner is stunned and saddened by the news of her show’s failure to attract viewers the way that Keeping Up With the Kardashians has for almost eight years. A source for Naughty Gossip alleges that Caitlyn is pushing the blame on the network, feeling as if they hadn’t done enough to get the word out about the episode’s premiere date.
— Us Weekly (@usweekly) March 7, 2016
“She is devastated and blaming everyone but herself. She has been calling the NETWORK demanding more promotions and calling her PR demanding to do more press,” the source gushes. “She really thought this show was bigger than the Kardashian’s and thought it would run for 8-10 years. At the moment, she is taking no responsibility.”
The insider concludes by saying that Caitlyn Jenner’s personality has definitely changed ever since she received worldwide attention for her sex change revelation last summer.
Caitlyn reportedly considers herself as being someone of high importance — certainly even higher than a Kardashian, which is why she is struggling to process why her program continues to tank. “She has a huge ego and cannot understand that some people just do not like her and her political views. If the numbers drop again, the show will be canceled.”
E! is notoriously known for dropping television programs that fail to sustain a viewership of anything less than 1.2 million viewers, simply because numbers below this amount evidently prove that the show in question is not keeping anybody’s attention, nor will the network find partners to advertise during commercials for it.
— E! News (@ENews) March 4, 2016
While Caitlyn Jenner is said to have an amazing relationship with the execs over at E!, all signs are pointing to the cancellation of her program once the second season concludes later this year. This could mean that the retired athlete-turned-socialite may be returning to the family’s hit show, Keeping Up With the Kardashians, which fans consider as a good idea.
Some have said that Caitlyn landing her own show was unnecessary to begin with. She doesn’t have that appeal which would see a family sit down a 30-minute program every single week. Her storylines can easily be integrated on KUWTK, fans state via social media, making it known that E!’s possible chances to drop Caitlyn Jenner’s reality show do not come as a surprise.
Did you catch Sunday’s first episode of Caitlyn Jenner’s supposed soon-to-be-canceled show?
[Photo by Kevin Winter/Getty Images]