‘OITNB’s Ruby Rose The New Face Of Urban Decay Cosmetics

Australian actress and model Ruby Rose, who many may recognize from Netflix’s Orange Is the New Black, is now the newest spokesmodel for Urban Decay Cosmetics, reports Daily Mail. Ruby is flaunting her trademark fierce in the new campaign, freely showing off her tattoos in a sleeveless leather vest as a black match is held between her perfectly pink lips. It’s provocative, a little dangerous, it’s got style, and it is completely Ruby Rose, which was a big plus for the actress when signing with the cosmetics company.

“Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves,” says Rose. Gwen Stefani is also one who supports freedom of expression and individuality, being somewhat of a fashionista in her own right as well as the previous spokesmodel just a few months ago. Ruby Rose being the new face of Urban Decay is the first big role with a high-profile beauty brand in her career.

According to Urban Decay, all that is required from Ruby Rose is to “keep on rocking Urban Decay’s world and spreading the gospel of its self-expression, addiction to color, and ‘beauty with an edge.’ ”

Rose has been a fan of Urban Decay’s line, having used their Perversion Mascara and Naked Flushed Bronzer/Highlighter/Blush Strip before.

“I use a little bit of cover-up. I can’t go outside the house without lip balm, mascara and eye brows are really important to me,” Ruby told People Style. “I’m not sure why I’ve got such an affinity for them, but they’re a go-to for me.”

Rose has described herself as gender neutral and doesn’t really see herself as either male or female, saying “I am very gender fluid and feel more like I wake up every day sort of gender neutral.”

In January of 2015, Ruby Rose wrote, produced, and starred in a short film called Break Free, a narrative that explored the idea of gender fluidity. Rose goes through a physical transformation, from a woman with long hair to a man with tattoos and short hair. Her fans loved it, and the video went viral on the internet. Rose says that the artistic piece was a challenge to the status quo of what sexual and gender identity is.

“No promotion, no lead-up… it was just a self-funded project and it has turned into something I’m very proud of,” Ruby Rose said. “I can’t think everyone enough for their support.”

Ruby Rose began her career in acting in 2008, with her debut performance in the Australian film Suite for Fleur, and having a small role in the film Around the Block in 2012. But she really blew up with her most internationally recognizable role as Stella Carlin in Season 3 of Orange Is the New Black on Netflix, for which she has received plenty of praise.

It also looks as if her career is going to be expanding with some upcoming movie roles. On November 9, it was announced that Ruby Rose had been cast in Keanu Reeves’ action sequel, John Wick: Chapter Two, which will be coming out in 2016. In January of this year, Rose herself confirmed that she will be joining the cast of another action sequel, xXx: The Return of Xander Cage, alongside Vin Diesel, which will be coming out in 2017. Rose has also been cast for Resident Evil: The Final Chapter, the final film in the series, as Abigail, and will also be lending her voice to an animated feature called Sheep’n’Wolves, along with Tom Felton.

[Photo via Instagram/Urban Decay Cosmetics]