Drake may have already made waves with his “Restricted Bling” ad for T-Mobile’s Super Bowl 50 commercial, but it looks like Drake is also teaming up with Air Jordan to promote the brand’s new ad campaign, #WEAREJORDAN, for tonight’s big game.
It’s no surprise that Drake, who is a major Michael Jordan fan, is featured in a Super Bowl commercial to promote the iconic brand given his previous collaboration with Jordan to release his limited edition OVO sneaker last year. With a black version of the shoe rumored to arrive in the near future, it seems Drake may is gearing up for another limited edition release in the near future, Hot New Hip Hop reports
— XXL Magazine (@XXL) February 7, 2016
Drake has even rapped about his love for Air Jordans in his track “10 Bands” from his If You’re Reading This It’s Too Late mixtape and collaborative track with Future for What A Time To Be Alive‘s “Jumpman,” which is clear nod to MJ’s famous logo.
In the new commercial, Drake reminisces about his first pair of Air Jordans, explaining that the “Jordan 15’s, in the white with the Carolina blue” are particularly special to him because they were “a gift from my father.”
In addition, Drake opens up about how Michael Jordan’s brand inspires his music and onstage persona.
“My life is to go out there, on that stage—you know, act as if I am Mike, act as if it is the playoffs, act as if there is a championship trophy to be won.”
“But when I’m walking through the tunnel,” Drake continues, “I have the same fire in my eyes,” Billboard reports.
Drake’s latest Super Bowl 50 advertisement comes just days after the rapper appeared in a commercial for T-Mobile, where he poked fun at the attention surrounding his signature dance moves from his “Hotline Bling” music video.
In the ad, titled “Restricted Bling,” Drake can be seen dancing along to “Hotline Bling” before he’s interrupted by three representatives from other cell phone companies who inform the Toronto rapper that there are some “changes” they’d like to go over. The ad aims to poke fun at T-Mobile’s rivals by implying that other cell phone carriers are offering fewer options to its customers regarding coverage, which prompts Drake to accept the rep’s suggestions before declaring, “These changes don’t ruin the song at all.”
The extended cut of the commercial debuted over the weekend, offering up more opportunity for fans to catch a glimpse of Drake busting a move while swapping out some of his famous “Hotline Bling” lyrics for the humorous video, Heavy reports.
— SoulBounce (@SoulBounce) February 3, 2016
With Drake’s new Air Jordan commercial coming just weeks ahead of the rumored release of the black OVO x Air Jordan 10’s, which are expected to release during the NBA All-Star Weekend, it appears that Drake is gearing up for what is already looking to be an exciting 2016 for the Toronto rapper.
Last weekend, Drake debuted the first official single from his impending Views From The 6 album, titled “Summer Sixteen,” via OVO Sound Radio while also confirming a tentative April, 2016, release date for his new album.
What do you think of Drake’s new Super Bowl 50 advertisement for Air Jordan?
[Photo by Justin Sullivan/Getty Images]