Now that we’re under two months away from the release of Batman v Superman: Dawn Of Justice, we can expect the promotional push for the hugely anticipated blockbuster to kick into hyperdrive.
That means that advertisements, posters, commercials, TV spots, and trailers for Dawn Of Justice are likely to be released in their droves over the coming days and weeks.
In fact, there’s one upcoming event that would be the perfect spot for the promotional charge to fully kick into the gear. The 2016 Super Bowl, which will see the Denver Broncos take on the Carolina Panthers.
— Batman v Superman (@BatmanvSuperman) January 27, 2016
How many people are going to watch this game? A lot. At least 114.4 million in the U.S., while that stat can probably be doubled for the international audience too. Most of the same audience that watch the Super Bowl would also be interested in viewing Batman v Superman: Dawn Of Justice as well.
However, according to The Hollywood Reporter, Warner Bros. has decided against putting up the money to air a 30 second teaser during CBS’s broadcast of the sporting extravaganza. The report suggests that Warner Bros. didn’t believe that it was worth the $5 million that is being charged for the advertising space.
However, the fact that the studio and Zack Snyder, who directed Batman v Superman: Dawn Of Justice and its predecessor Man Of Steel, are working together with Doritos on the manufacturer’s Super Bowl Commercial campaign means that there is still a good chance new footage of the film will emerge during the contest.
The Doritios Super Bowl Commercial campaign has seen amateur and burgeoning filmmakers work tirelessly on their own advertisments for the product. The winning advertisement will then air during the Super Bowl.
But that’s not all, because the director of the Super Bowl commercial will also receive $1 million in prize money, while they also work alongside Warner Bros. on an upcoming DC Comics-based blockbuster too.
Those that are disappointed to hear that new Batman v Superman: Dawn Of Justice footage won’t be aired during the contest will quickly be perked up by the revelation that Teenage Mutant Ninja Turtles: Out Of The Shadows, Bourne 5, X-Men: Apocalypse, Independence Day: Resurgence, and Deadpool will all premiere new trailers during the game.
2 girls. 1 punch.https://t.co/dov8bVZCSa
— Deadpool Movie (@deadpoolmovie) January 29, 2016
In fact, its been reported that Deadpool will have a huge presence at the game, which is taking place on February 7 at Levi’s Stadium in Santa Clara, California. That would make a lot of sense considering that Deadpool will actually hit cinemas just a few days later on February 12.
Rather than just releasing a trailer for Deadpool, 20th Century Fox is going to conduct a huge amount of press, which will see various football players and other sports figures attending a specially organized screening. The studio will then bombard social media throughout the Super Bowl weekend, which will include them taking over Snapchat to include footage of Ryan Reynolds’ character.
Ryan Reynolds is expected to be on a huge promotional push for Deadpool, which is a passion project for the actor. Deadpool also has an R-rating, and there’s hopes that its success will trigger further comic-book stories that are aimed towards older audiences, and don’t have to cater for younger viewers.
[Image via Warner Bros.]