Wouldn’t everyone like to make $12 million dollars off one single tweet? If your name is Oprah Winfrey, then you can. All it took was one post by Oprah and the stocks for Weight Watchers soared through the roof. According to Marketwatch, that one tweet raked in $12 million for the former talk show host and Weight Watchers part owner.
After the mogul posted a video of herself via her Twitter account announcing that she had shed 26 pounds while eating bread every single day, seven days a week, on a special Weight Watchers diet, shares of the weight loss company skyrocketed more than 20 percent, closing at $13.29 a share.
In the video, which can be watched here, Oprah says, “This is the joy for me. I love bread. I love bread. So now I now just manage it. I don’t deny myself bread. I have bread every day.”
She goes on to proclaim that the program is genius and that she has lost over 26 pounds since starting the Weight Watchers diet.
Tuesday around noon, about a half hour before Oprah posted the weight loss video, the Weight Watcher’s stock was trading at $11.35, and after the market had closed a few hours later, the stock had gained a $2.10 increase in price per share.
— #NBC7 San Diego (@nbcsandiego) January 28, 2016
As a result of the stock’s sudden spike, Oprah, who owns six million shares, about 10 percent of the company, earned $12.5 million on one single tweet. That translates to $3 million an hour – even for Oprah, that is a wildly successful video promotion.
And if that isn’t enough, add in Oprah’s $3.5 million Weight Watchers stock option that she revealed in October, and Oprah made a staggering $19.2 million dollars, or nearly $5 million an hour.
While Oprah’s waistline may have shrunk by 26 pounds, her purse has only gotten heavier. With Tuesday’s $19 million in gains, she now holds a 15 percent share in the company while holding a seat on the company’s board of directors.
And rightfully so. Since Oprah began investigating in the company, she single-handedly has kept the company afloat, which has been in decline in recent years even though it used other celebrities, such as former NBA star and current NBA analyst Charles Barkley, in advertising and marketing endeavors in hopes of gaining male customers.
Three months ago, Oprah announced she was buying a $43 million dollar stake in the company, about 10 percent of company’s shares. That announcement sent buyers into a frenzy and caused shares to move more that 100 percent, making Oprah a mind-blowing $70 million while also increasing the company’s overall value.
— E! Online (@eonline) January 27, 2016
The tweet was welcoming news to the Weight Watcher company, which has seen its revenue dip 20 percent between 2014 and 2015.
And although Oprah’s $43 million helped the struggling company’s stocks initially, it didn’t last long, as the stocks have been declining since a late 2015 peak of $26.56. Since December and January, the stock has fallen more than 50 percent as the Standards and Poor’s fell 10 percent.
However, it shouldn’t come as too much of a surprise the amount of money the mogul can generate through her personal Twitter account. Just in followers alone, Oprah has over 30 million. And this isn’t the first time she’s used her online presence to aid in helping the rise of a decline Weight Watcher stock. In late December, she also tweeted a video to her followers that boasted the stock a staggering 20 percent. However, it should be noted that the previous boost of 20 percent was very short lived.
As for the most recent attempt by Oprah to boost the company’s stock, only time will tell if the spike will last.
Tell us! Does Oprah Winfrey’s success make you want to join Weight Watchers? Let us know in the comments below, and check out this classic video from the Oprah Show of the mogul showing off her weight loss.
[Photo by Scott Barbout/Getty Images]